DOES MARKETING STRATEGY AND MARKETING CAPABILITY MATTER FOR MARKETING PERFORMANCE FIBA EVENT IN INDONESIA? [PDF]
This study aims to analyze the effect of marketing strategy and marketing capability on marketing performance at the FIBA Basketball international event in Indonesia. The RBV theory explains that good use of resources will increase value.
Dewi N., Maulana A., Thamrin K.M.H.
doaj
This study examined CRM’s effect on marketing performance and customer focus strategies. It also investigates the moderating role of environmental uncertainty in the relationship between CRM and customer focus on marketing performance.
Nuryakin +2 more
doaj +1 more source
Peranan Orientasi Pasar dalam Hubungan Kinerja Perusahaan pada Industri Manufaktur di Solo Raya [PDF]
This study aims to provide additional benefits to the literature on the role of market orientation on the performance relationship of manufacturing industrial companies in Solo Raya.
Aris Tri Haryanto +2 more
doaj +1 more source
International ...
Manceau, Delphine, Lemoine +1 more
openaire +2 more sources
ESTIMATION OF MARKETING EFFICIENCY AND PRODUCTION QUANTITY AT THE BREAK-EVEN POINT FOR COTTON FARMERS IN IRAQ (BAGHDAD PROVINCE: A CASE STUDY) [PDF]
The research aimed to estimate the marketing efficiency and the quantity and value of production at the break-even point for cotton farmers, which is one of the most important criteria for the economic feasibility of farms and the boundary between the ...
Z. R. Kadhim +2 more
doaj +1 more source
Effects of Participation in a Simulation Game on Marketing Students' Numeracy and Financial Skills [PDF]
The need to endow marketing graduates with skills relevant to employability grows ever more important. Marketing math and elementary financial understanding are essential employability skills, particularly given the contemporary emphasis on marketing ...
Brennan, Ross, Vos, Lynn
core +1 more source
The impact of entrepreneurial orientation on marketing performance: An analytical study of a sample of five star hotels in Jordan. [PDF]
The study aimed to to measure the impact of entrepreneurial orientation on marketing performance in five-star hotels in Jordan. To achieve this a study model was designed that included entrepreneurial orientation as an independent variable represented by
Khaled Atallah Al-Tarawneh
doaj
Collaborative Governance In Public Service In Indonesia: A Systematic Mapping Study
This research raises a problem in Indonesia’s public services, with its relation to the scope of Public Administration Science. The study aims to analyze research articles in international journals with a time span from 2015 to 2019.
Cahyoko Edi Tando +2 more
doaj +1 more source
Determinants of Marketing Performance: Innovation, Market Capabilities and Marketing Performance
<p>This research aim to analyze causality influence between innovations, market capability, social modal, entrepreneurs oriented into marketing performance. Organizational innovations is a basic focus on Total Quality Management. Innovation has a role to technological development and competitive economy environment.
openaire +3 more sources
Toward promoting performance nutrition behaviors among tactical athletes: a mixed methods study
Background Appropriate and adequate nutrition is essential for the health and performance of tactical athletes, including army recruits and trainees. However, previous research shows they commonly experience suboptimal intakes of energy and carbohydrate.
Bradley Baker +4 more
doaj +1 more source

