Results 11 to 20 of about 68,233 (191)
Influencia del Marketing Relacional y el Boca a Boca en la Gastronomía Tradicional Ecuatoriana
Revista Economía y Negocios, 2022 La gastronomía tradicional es importante en la identidad de un pueblo o nación, es ahí donde el marketing es un aliado que permite la difusión de la cultura y las tradiciones alimentarias. El objetivo de este estudio se centra en la necesidad de conocer
Christian Frank Llangoma-Sisa +3 more
doaj +1 more source
La estrategia de marketing relacional en los procesos de admisión universitarios durante la pandemia
Question, 2023 El presente estudio tiene como objetivo analizar la estrategia de marketing relacional en el proceso de admisión en universidades, implementada durante la pandemia.
Gisela Salinas Chávez
doaj +1 more source
Retos, 2020 Las estrategias de marketing en las universidades han permitido una mejor comprensión de las audiencias y la clasificación de acciones que le generen valor a la marca universitaria.
Ledy Gómez-Bayona +3 more
doaj +1 more source
Tzhoecoen, 2020 El propósito de la investigación fue elaborar una estrategia de marketing relacional para lograr la fidelización de los estudiantes de Artes & Diseño Gráfico Empresarial de una Universidad.
Cinthya Bravo Adanaqué
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Impulso, 2022 Los avances en la tecnología le han otorgado al Marketing Relacional (MR) la posibilidad de convertirse en una importante herramienta para crear una relación entre la organización y el cliente, que vaya más allá de una sola transacción.
Nicole Katherine Vara Rada
doaj +1 more source
People and Nature, Volume 5, Issue 6, Page 1774-1785, December 2023., 2023 Abstract In recent years, environmental values have become increasingly important for understanding human–environment relationships and transitions towards sustainability. Pluralistic valuation seeks to account for values associated with the diversity of human–nature relationships.
Jeffrey Hoelle +2 more
wiley +1 more source
People and Nature, Volume 5, Issue 6, Page 1804-1821, December 2023., 2023 Abstract Environment‐facing interventions impact the distribution, use of and access of natural resources and have important implications for all dimensions (material, relational, quality of life) of human well‐being (HWB). Yet conventional impact metrics routinely surpass the non‐material impacts which may be particularly salient in rural contexts ...
Rachel Carmenta +5 more
wiley +1 more source
Class performance: An empirical case of Chinese service workers in hair salons
Regional Science Policy &Practice, Volume 15, Issue 9, Page 1926-1940, December 2023., 2023 Abstract China's service sector has attracted millions of internal migrants from impoverished rural areas. This research investigates how service work contributes to the reproduction of class inequalities in China through the everyday interactions between service workers and customers.
Wenzhao Chen
wiley +1 more source
People and Nature, Volume 5, Issue 4, Page 1262-1283, August 2023., 2023 Abstract Cities have pushed forward re‐naturing initiatives in local planning agendas. Discourses and rationales for such interventions tend to follow instrumental framings often narrowed down to the economic, health and ecological benefits of nature's contributions to people (NCP).
Julia Neidig +3 more
wiley +1 more source
Asian Politics &Policy, Volume 15, Issue 3, Page 369-389, July 2023., 2023 Abstract Many documented cases of policy transfer in Asia involve small and medium enterprises as well as public enterprises but little is known about how and why these local private actors participate in transnational policy transfer networks. We propose a relational view of policy transfer to examine how agency is exercised in these kinds of transfer
Kidjie Saguin, Kritika Sha
wiley +1 more source