Results 11 to 20 of about 51,006,473 (304)
Marketing research of the chocolate market in Macedonia [PDF]
Marketing (Beograd. 1991), 2012 The consumer market in Macedonia and the chocolate market in particular, are overtaken from many foreign brands. The domestic companies, disregarding their size, are losing market share to the competitors with stronger strategies.
Jovanov-Marjanova Tamara
doaj +4 more sources
Misunderstood or lacking legitimacy? [PDF]
, 2007 In spite of the rising interest in marketing within professional service firms in the last twenty years, past research has identified a reluctant acceptance and application of marketing within these organisations.
Cohen, G, Sims, D
core +6 more sources
designing marketing research model in social media [PDF]
مطالعات رسانههای نوین, 2021 On of the marketing information system is marketing research which means estimating information for recognizing opportunities and solving marketing problems which determines if products and services will meet customers need ..marketers should do ...
ali ghorbani +2 more
doaj +1 more source
MARKETING TOOLS IN THE ENTERPRISE MANAGEMENT SYSTEM
Подільський вісник: сільське господарство, техніка, економіка, 2023 The modern market is characterized by increasing saturation of the market space with information, increasing its significance and value. In these conditions, the processes of formation of consumer demand and preferences are significantly complicated, as
I. I. Гуменюк, B. M. Петров
doaj +1 more source
The impact of consumers’ positive online recommendations on the omnichannel webrooming experience [PDF]
Spanish Journal of Marketing-ESIC, 2019 Purpose – This purpose of this paper is to analyze how consumers’ online recommendations affect the omnichannel webrooming experience based on the internet, physical and mobile channels.
Carlos Orús +2 more
doaj +1 more source
Marketing Communications Decision Research
Інтегровані комунікації, 2022 The article outlines the specifics of research conducted to make effective decisions in marketing communications. The types and directions of marketing communications research are named.
Tetiana Uzhanska
doaj +1 more source
IEEE Access, 2023 Currently, almost all direct marketing activities take place virtually rather than in person, weakening interpersonal skills at an alarming pace. Furthermore, businesses have been striving to sense and foster the tendency of their clients to accept a ...
Nazeeh Ghatasheh +2 more
doaj +1 more source
Marketing images and consumers' experiences in selling environments [PDF]
, 2006 In a well-functioning market, consumers exert choices not just in purchases of products but also in selections of locations to enjoy shopping. Scholarly research has demonstrated that retail atmospheres impact on shoppers’ pleasurable shopping ...
Dennis, C, Newman, A, Zaman, S
core +5 more sources
Studia i Materiały, 2012 At the turn of the XXth and XXIst century the importance of marketing communication in marketing activities of companies has grown considerably. The aim of the research was to estimate the importance of marketing communication in marketing policy of ...
Marek Drzazga
doaj +1 more source
Maketingu Janaru, 2019 The purpose of this special issue is to introduce several research results from JMAC marketing research projects. This issue contains five papers among 31 research projects (shown in Figure 1): “Industry Innovation and Brand-Mode Shift”, “Presence and ...
Ichiro Furukawa
doaj +1 more source