Results 241 to 250 of about 51,005,658 (304)
Some of the next articles are maybe not open access.
Research in Marketing Completed and in Progress
Journal of Marketing, 1943Research completed and in progress is classified in this section under the list of general headings given below. Individual items are designated by the number of the general class into which they fall and, also, by a serial number within the class. It is expected that this classification will be used consistently in subsequent issues of THE JOURNAL. It
Ralph F. Breyer +3 more
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IBM Journal of Research and Development, 2004
Marketing decisions are typically made on the basis of research conducted using direct mailings, mall intercepts, telephone interviews, focused group discussion, and the like. These methods of marketing research can be time-consuming and expensive, and can require a large amount of effort to ensure accurate results. This paper presents a novel approach
Aseem Agrawal +9 more
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Marketing decisions are typically made on the basis of research conducted using direct mailings, mall intercepts, telephone interviews, focused group discussion, and the like. These methods of marketing research can be time-consuming and expensive, and can require a large amount of effort to ensure accurate results. This paper presents a novel approach
Aseem Agrawal +9 more
openaire +2 more sources
International Journal of Electronic Commerce, 2001
This article focuses upon innovation and issues in on-line market research. On-line research, on-line consumer behavior, and e-commerce are new areas of academic study in marketing. Most of the early work in these areas was done by practitioners, as illustrated by research reports and case studies presented at professional conferences.
Thomas W. Miller, Peter R. Dickson
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This article focuses upon innovation and issues in on-line market research. On-line research, on-line consumer behavior, and e-commerce are new areas of academic study in marketing. Most of the early work in these areas was done by practitioners, as illustrated by research reports and case studies presented at professional conferences.
Thomas W. Miller, Peter R. Dickson
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1987
There are many definitions of marketing research and it is probably not worth going through them all here. What would emerge from looking at them is that market and marketing research has three major components: 1. Identification and clarification of a perceived problem in such a way that specific information needs are identified 2 ...
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There are many definitions of marketing research and it is probably not worth going through them all here. What would emerge from looking at them is that market and marketing research has three major components: 1. Identification and clarification of a perceived problem in such a way that specific information needs are identified 2 ...
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Marketing management and marketing research
Journal of Marketing Management, 2012Abstract This article describes elements of the author's long career as a marketing researcher and professor of marketing, giving examples from his experience studying marketplace issues for many organisations and researching the nature of marketing.
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Automated Market and Marketing Research
2012Market and marketing research have both undergone remarkable change during the last 50 years. Early thinking and practice in both areas were shaped by the arrival of the research surveys, and more specifically the mail surveys that guided marketers’ advertising efforts.
Edward Kasabov, Alex Warlow
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Research Traditions in Marketing
1994This book reviews the past twenty years of research in marketing by considering the different research streams together to understand, evaluate and criticize those various streams and to explore potential overlaps and divergence likely to emerge in the future.
Laurent, Gilles, Lilien, G. L., Pras, B.
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The Rise of Marketing and Market Research
2012The Origins of Marketing and Market Research: Information, Institutions, and Markets H.Berghoff , P.Scranton & U.Spiekermann Selling Indian Indigo in Traditional and Modern European Markets, 1780-1910 A.Engel 'Cotton Guessers': Crop Forecasters and the Rationalizing of Uncertainty in American Cotton Markets, 1890-1905 J.L.Pietruska Mail-Order Doctors ...
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The rise of marketing and market research
Business History, 2013This is an engaging and at times fascinating read that covers a lot of ground, and casts light on some of the less studied areas of its subject matter, to show how markets are inherently insecure a...
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MARKETING AND MARKETING RESEARCH
Journal of Library Administration, 1980Paul Wasserman, Gary T. Ford
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