Results 31 to 40 of about 35,544,932 (293)
Modern Means of Promoting Flower Sales in Constanța [PDF]
Ovidius University Annals: Economic Sciences Series, 2021 The development, considered spectacular, undergone by direct and digital marketing at the present time is due to the Internet and the digital technologies’ innovations (smartphones, tablets, and other digital devices, but also the variety of digital ...
Mariana Juganaru +1 more
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Technology-driven online marketing performance measurement: lessons from affiliate marketing [PDF]
, 2014 Although the measurement of offline and online marketing is extensively researched, the literature on online performance measurement still has a number of limitations such as slow theory advancement and predominance of technology- and practitioner-driven
Bowie, David +2 more
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Research Publications on Dairy Marketing Economics -- An Annotated Bibliography [PDF]
, 2022 This is a list of dairy marketing research publications resulting from research of the Economic Research Service and predecessor agencies since World War II. It includes reports issued by ERS and its predecessors--the Agricultural Marketing Service (AMS)
Marketing Economics Division, Economic Research Service
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Roots Marketing: the marketing research opportunity
, 2007 Given the past and current migration of many populations, a significant and growing global marketing opportunity exists for products where the national identity or country of origin can be used as positive sub-branding.
Tinson, Julie +5 more
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Virtual Reality-Based Stimuli for Immersive Car Clinics: A Performance Evaluation Model
Big Data and Cognitive Computing, 2022 This study proposes a model to evaluate the performance of virtual reality-based stimuli for immersive car clinics. The model considered Attribute Importance, Stimuli Efficacy and Stimuli Cost factors and the method was divided into three stages: we ...
Alexandre Costa Henriques +5 more
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ETHNOMARKETING - A NEW PARADIGM THAT REFLECTS MARKETING’S CONCERN FOR THE CULTURAL DIMENSION OF THE MARKET [PDF]
Challenges of the Knowledge Society, 2012 Culture has often been regarded as one of the main determinants of consumer behavior and of the symbolism acquired by certain products. It is well known that states are composed of many subcultures and that cultural diversity is an ever-present topic ...
MIRELA-CRISTINA VOICU +2 more
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Marketing images and consumers' experiences in selling environments [PDF]
, 2006 In a well-functioning market, consumers exert choices not just in purchases of products but also in selections of locations to enjoy shopping. Scholarly research has demonstrated that retail atmospheres impact on shoppers’ pleasurable shopping ...
Dennis, C, Newman, A, Zaman, S
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MARKETING RESEARCH IN THE FIELD OF PUBLIC ADMINISTRATION
Публічне управління та регіональний розвитокThe article defines the peculiarities of marketing research in the field of public administration. The purpose of the study is to justify the relevance and expediency of using marketing tools in the field of public administration to increase the ...
Viktor Sychenko, Olha Kudyrko
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Marketing research of consumer perception [PDF]
Marketing (Beograd. 1991), 2011 Perception involves the collection, processing and interpretation of information through sensory receptors and represents the reality of an individual.
Rodić Jelena, Budimirčević Kristina
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Marketing and Market Research [PDF]
, 2017 In this chapter, the author presents a brief introduction of marketing and market research, and subsequently highlights the contemporary developments that influence current thinking in these areas. By familiarizing marketing academics and practitioners with the state-of-the-art discussions, this chapter aims at improving the knowledge and understanding
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