Results 71 to 80 of about 51,005,658 (304)

Evaluation of the Effectiveness of Selected Slovak Brands on the Principle of DEA Models with the Possibility to Optimise them

Economics and Culture, 2018
Nowadays, when marketing and branding change, companies are trying to find new ways to evaluate the effectiveness of their marketing activities as they impact on current and future business results.
Moravcikova Dominika, Krizanova Anna, Svabova Lucia   +2 more
doaj   +1 more source

Polls as Marketing Weapons: Implications for the Market Research Industry

, 2004
To a background of public cynicism about business and declining respondent co-operation the authors argue that the market research professional bodies need to review codes of conduct, questionnaire guidelines and complaints procedures with opinion polls ...
Tinson, Julie, Evans, Martin, Nancarrow, Clive   +2 more
core   +1 more source

Understanding the Effects of Plural Marketing Structures on Alliance Performance [PDF]

, 2016
A plural alliance structure involving multiple downstream partners has become increasingly popular, yet investigations of marketing alliances continue to address mainly dyadic structures.
Fang, Eric, Guo, Zhaoyang, Palmatier, Robert W., Lee, Jongkuk   +3 more
core   +1 more source

Wearable Smart Patches on Sustainable Chitosan With Reversible Microbial Growth‐Inhibitory Properties

Advanced Functional Materials, EarlyView.
ABSTRACT Chitosan, a polysaccharide upcycled from biowaste, has long promised sustainable, biocompatible, and antimicrobial films and devices, an appeal reinforced by its recent regulatory recognition, with several chitosan‐based antibacterial dressings gaining clearance through the Food and Drug Administration's 510(k) pathway.
Jacopo Nicoletti, Kubra Kocak, Andrea Michel, Enrico Cavarzerani, Ali Raza, Petr Rohzin, Nouha Loudhaief, Saimir Frroku, Nicolò Baldovin, Hazrat Bilal, Alvise Perosa, Maurizio Selva, Flavio Rizzolio, Luca Sbuelz, Sabrina Tamburini, Domenico De Fazio, Giovanni Antonio Salvatore   +16 more
wiley   +1 more source

Marketing research in positioning and launching of yoghurt with a balanced chemical composition

Harčova Nauka ì Tehnologìâ, 2016
Annotation. This article presents the analysis of marketing environment of the enterprises that produce yogurt products in Ukraine. In order to carry out a deeper analysis of the marketing environment of the new yoghurt drinks with a balanced composition
M. Mardar, N. Tkachenko, A. Lilishentseva, H. Burlaka   +3 more
doaj   +1 more source

The Influence of Marketing Journals: A Citation Analysis of the Discipline and its Sub-areas [PDF]

, 2000
An important characteristic of journals is how influential they are in the generation and dissemination of scholarly knowledge in a discipline.We report a citation analysis of 49 marketing and marketing-related journals to assess their relative influence
Pieters, R.; id_orcid, Pieters, R., Baumgartner, H.   +2 more
core   +1 more source

Self‐Sintering Ionogel Binder for Flexible, Recyclable, and Healable Printed Giant Magnetoresistive Sensors

Advanced Functional Materials, EarlyView.
ABSTRACT Electronic waste has emerged as a major environmental challenge, driven by the massive consumption and a limited lifetime of modern electronic devices, stimulating the development of sustainable electronics. Here, an all‐biomaterial gelatin‐choline‐citric acid ([Ch][CA]) ionogel is developed as an active binder to realize self‐sintered ...
Lin Guo, Xiaotao Wang, Guannan Mu, Proloy Taran Das, Igor Veremchuk, Conrad Schubert, Aaron D. Cross, Yevhen Zabila, Xuan Peng, Larysa Baraban, Denys Makarov   +10 more
wiley   +1 more source

Fuzzy Methods in Marketing Research: Brief Literature Review

Studies in Business and Economics
Background: Literature studying is a critical step in research. It allows identified gaps, unresolved issues, research directions, methods, and models for use. Accordingly, publication review is an ongoing task.
Dorokhova Liudmyla, Dorokhov Oleksandr, Kuusik Andres   +2 more
doaj   +1 more source

Understanding Indigenous Knowledge in Contemporary Consumption: A Framework for Indigenous Market Research Knowledge, Philosophy, and Practice from Aotearoa

Knowledge
Despite increased attention being given to Indigenous rights, decolonization, and reconciliation in a broader business setting, the engagement of business, marketing, and consumer studies with Indigenous cultures and peoples is negligible.
Tyron Rakeiora Love, C. Michael Hall
doaj   +1 more source

Future development of focus group method in marketing system [PDF]

Marketing i Menedžment Innovacij, 2014
The aim of the article. The article investigates the prospects of development of the focus groups method in the contemporary economy, discussed the theoretical background and features of the this method, identified the new properties and scope of ...
Yu.M. Melnyk, D.V. Fomenko
doaj