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The Effectiveness of Gamifi cation in the Online and Offl ine Qualitative Marketing Research
Journal of Marketing and Consumer Behaviour in Emerging Markets, 2021 Gamified market research tools help to increase respondents’ engagement and obtain more indepth results. Up till now the eff ects of gamifi cation have been tested in the offl ine environment.
Michał Ścibor-Rylski
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Effect of Different Plant Growth Regulators on Micropropagation of Some Pitaya Varieties
Journal of Tropical Life Science, 2022 Pitaya belongs to the family Cactaceae and the genus Hylocereus. It is essential to develop tissue culture protocols according to the appropriate variety to spread pitaya commercial production and ensure healthy sapling production ...
Taner Bozkurt +3 more
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Web 2.0 and destination marketing: current trends and future directions [PDF]
, 2020 Over the last decade, destination marketers and Destination Marketing Organizations (DMOs) have increasingly invested in Web 2.0 technologies as a cost-effective means of promoting destinations online, in the face of drastic marketing budgets cuts ...
Mariani, Marcello
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IEEE Access, 2023 Currently, almost all direct marketing activities take place virtually rather than in person, weakening interpersonal skills at an alarming pace. Furthermore, businesses have been striving to sense and foster the tendency of their clients to accept a ...
Nazeeh Ghatasheh +2 more
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Integrating R&D and marketing in new product development [PDF]
, 2011 R&D - marketing integration is considered to be a critical activity within New Product Development (NPD). A theoretical framework for the study of R&D - marketing integration levels developed by Gupta et al (1986) is one of the most widely cited R&D ...
Duhovnik, Joze +2 more
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Through a discourse analysis lens less darkly: illuminating how SME principals and support agency practitioners see marketing in SMEs [PDF]
, 2010 The purpose of this paper is to explain the social contructivist approach taken to uncovering clearer, deeper meaning through a recent qualitative, interpretive and subjective research study.
Copley, Paul
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DOES POSITIONING HAVE A PLACE IN THE MINDS OF OUR STUDENTS? [PDF]
Annals of the University of Oradea: Economic Science, 2010 Positioning is one of the most powerful marketing concepts. At the beginning, the meaning of positioning was rather limited, focusing on the concept of reputation. Then it became ”the place a brand occupies in the mind of its target audience”. Under this
Tatu Cristian Ionut +2 more
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Problemy pomiaru rezultatów działań marketingowych
Polityki Europejskie, Finanse i Marketing, 2016 Prezentowany artykuł dotyczy problemów badania efektywności działań marketingowych. W tym celu należy więc określić koszty przedsięwzięć marketingowych oraz osiągane przychody z tytułu realizacji tych przedsięwzięć.
Wojciech Grzegorczyk
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Capacity building for transnationalisation of higher education [PDF]
, 2020 Purpose – Transnationalism and transnational concept are extensively researched in many social science areas; however, transnational management and transnational marketing is relatively a less explored research domain.
Hasan, Rajibul, Shams, Riad
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Google online marketing challenge and research opportunities [PDF]
, 2009 The Google Online Marketing Challenge is an ongoing collaboration between Google and academics, to give students experiential learning. The Challenge gives student teams US$200 in AdWords, Google’s flagship advertising product, to develop online ...
Henderson, Vani +5 more
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