Results 21 to 30 of about 19,661,511 (408)
Innovation in Marketing Research: Quantitative and Qualitative Analysis
, 2020 This article focuses on the triangulation of research methods and techniques in the discussion on the evaluation of marketing research. Research traditions in marketing can be referred to the division of research methodologies, according to which the ...
H. Dźwigoł
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DOES POSITIONING HAVE A PLACE IN THE MINDS OF OUR STUDENTS? [PDF]
Annals of the University of Oradea: Economic Science, 2010 Positioning is one of the most powerful marketing concepts. At the beginning, the meaning of positioning was rather limited, focusing on the concept of reputation. Then it became ”the place a brand occupies in the mind of its target audience”. Under this
Tatu Cristian Ionut +2 more
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Problemy pomiaru rezultatów działań marketingowych
Polityki Europejskie, Finanse i Marketing, 2016 Prezentowany artykuł dotyczy problemów badania efektywności działań marketingowych. W tym celu należy więc określić koszty przedsięwzięć marketingowych oraz osiągane przychody z tytułu realizacji tych przedsięwzięć.
Wojciech Grzegorczyk
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Historical Marketing Research – Barriers to Conducting it and its Importance
Studia Ekonomiczne i Regionalne, 2021 Subject and purpose of work: The article is devoted to historical marketing research. Its purpose is to identify barriers to conducting historical marketing research and to characterize the significance of this type of research.
Kamiński Jacek
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Strategic marketing research [PDF]
Journal of Marketing Management, 1996 This article introduces the term “strategic marketing research” for the collection and analysis of data in support of strategic marketing management. In particular, strategic marketing research plays an important role in defining the market, analysis of the environment, and the formulation of marketing instrument strategies.
Bijmolt, T.H.A. +2 more
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Viewpoint: service marketing research priorities
, 2020 This paper aims to emphasize two key research priorities central to the domain of service marketing.,Reflections based on conceptual analysis of the current level of knowledge of service as an offering and of the nature of service marketing in the ...
C. Grönroos
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Web 2.0 and destination marketing: current trends and future directions [PDF]
, 2020 Over the last decade, destination marketers and Destination Marketing Organizations (DMOs) have increasingly invested in Web 2.0 technologies as a cost-effective means of promoting destinations online, in the face of drastic marketing budgets cuts ...
Mariani, Marcello
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Buying Behaviors of Polish Consumers During the Pandemic Lockdown – Research Results
Problemy Zarządzania, 2021 Purpose: The purpose of the article is identification and evaluation of the most important changes that have occurred in the behavior of Polish consumers as a result of the pandemic lockdown introduced in 2020. The article presents the results of studies
Ewa Prymon-Ryś, Agnieszka Galarowicz
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The use of food swaps to encourage healthier online food choices: a randomized controlled trial
International Journal of Behavioral Nutrition and Physical Activity, 2021 Background Online grocery stores offer opportunities to encourage healthier food choices at the moment that consumers place a product of their choice in their basket. This study assessed the effect of a swap offer, Nutri-Score labeling, and a descriptive
Laura Jansen +2 more
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Cogent Business & ManagementThe technology acceptance model (TAM) is a widely accepted theoretical framework that explains how users accept and use technology. TAM has been applied in various marketing contexts to explain consumer behavior toward new technological products and ...
Hussein Gibreel Musa +3 more
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