Results 71 to 80 of about 189,051 (268)

Evaluation of the Effectiveness of Selected Slovak Brands on the Principle of DEA Models with the Possibility to Optimise them

Economics and Culture, 2018
Nowadays, when marketing and branding change, companies are trying to find new ways to evaluate the effectiveness of their marketing activities as they impact on current and future business results.
Moravcikova Dominika, Krizanova Anna, Svabova Lucia   +2 more
doaj   +1 more source

Research trends of sustainability and marketing research, 2010-2020: Topic modeling analysis. [PDF]

Heliyon, 2023
Jung YJ, Kim Y.
europepmc   +1 more source

Sodium Alginate‐Based Submucosal Lifting Hydrogel for Endoscopic Mucosal Resection and Endoscopic Submucosal Dissection

Advanced Healthcare Materials, EarlyView.
A biocompatible sodium alginate‐based hydrogel is developed as a next‐generation submucosal lifting agent intended for EMR and ESD. The optimized formulation exhibits a composition devoid of endotoxins, high viscosity, demonstrates reliable injectability, and ensures prolonged mucosal elevation.
Iram Maqsood, Venkata S. Akshintala, Surya T. Evani, Rebecca A. Krimins, Yihan Wang, Keith Freel, Ahmed Ibrahim, Saowanee Ngamruengphong, Mouen Khashab, Stephen W. Hoag   +9 more
wiley   +1 more source

Marketing research in positioning and launching of yoghurt with a balanced chemical composition

Harčova Nauka ì Tehnologìâ, 2016
Annotation. This article presents the analysis of marketing environment of the enterprises that produce yogurt products in Ukraine. In order to carry out a deeper analysis of the marketing environment of the new yoghurt drinks with a balanced composition
M. Mardar, N. Tkachenko, A. Lilishentseva, H. Burlaka   +3 more
doaj   +1 more source

Vulnerable consumers: marketing research needs to pay more attention to the brain health of consumers. [PDF]

Mark Lett, 2023
Javor A, Koller M, Lee N, Breiter H.
europepmc   +1 more source

Bioprinting High‐Cell‐Density Cardiac Tissue Constructs With Sustained Contractile Function

Advanced Healthcare Materials, EarlyView.
Contractile cardiomyocytes in 3D culture provide insights into the behavior of the heart. Combining a 3D bioprinting approach with a multi‐electrode array allows the development of the 3D culture to be monitored over time, and matured cultures allow the effect of drugs on cardiac function to be modelled, replicating effects seen in clinical application.
Priscila Melo, Wing Tai Tung, Harvey Lewis, Kavin Hettiarachchilage, Babis Tzivelekis, Rolando Berlinguer‐Palmini, Ana Marina Ferreira, Jason Gill, Kenneth Dalgarno   +8 more
wiley   +1 more source

Fuzzy Methods in Marketing Research: Brief Literature Review

Studies in Business and Economics
Background: Literature studying is a critical step in research. It allows identified gaps, unresolved issues, research directions, methods, and models for use. Accordingly, publication review is an ongoing task.
Dorokhova Liudmyla, Dorokhov Oleksandr, Kuusik Andres   +2 more
doaj   +1 more source

Understanding Indigenous Knowledge in Contemporary Consumption: A Framework for Indigenous Market Research Knowledge, Philosophy, and Practice from Aotearoa

Knowledge
Despite increased attention being given to Indigenous rights, decolonization, and reconciliation in a broader business setting, the engagement of business, marketing, and consumer studies with Indigenous cultures and peoples is negligible.
Tyron Rakeiora Love, C. Michael Hall
doaj   +1 more source

Future development of focus group method in marketing system [PDF]

Marketing i Menedžment Innovacij, 2014
The aim of the article. The article investigates the prospects of development of the focus groups method in the contemporary economy, discussed the theoretical background and features of the this method, identified the new properties and scope of ...
Yu.M. Melnyk, D.V. Fomenko
doaj  

Exploring Consumer Behavior: Use of Association Rules

Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, 2015
This paper focuses on problematic of use of association rules in exploring consumer behavior and presents selected results of applied data analyses on data collected via questionnaire survey on a sample of 1127 Czech respondents with structure close to ...
Pavel Turčínek, Jana Turčínková
doaj   +1 more source