Results 41 to 50 of about 19,661,511 (408)

Marketing and Market Research [PDF]

, 2017
In this chapter, the author presents a brief introduction of marketing and market research, and subsequently highlights the contemporary developments that influence current thinking in these areas. By familiarizing marketing academics and practitioners with the state-of-the-art discussions, this chapter aims at improving the knowledge and understanding
openaire   +3 more sources

Circulating histones as clinical biomarkers in critically ill conditions

FEBS Letters, EarlyView.
Circulating histones are emerging as promising biomarkers in critical illness due to their diagnostic, prognostic, and therapeutic potential. Detection methods such as ELISA and mass spectrometry provide reliable approaches for quantifying histone levels in plasma samples.
José Luis García‐Gimenez, Juan Carlos Ruiz‐Rodríguez, Ricard Ferrer, Raquel Durá, Antonio Artigas, Iván Bajaña, David Bolado López de Andujar, Irene Cánovas‐Cervera, Adrián Ceccato, Luis Chiscano‐Camón, Elena Climent‐Martinez, Georgia García Fernández, Gemma Goma, Verónica Monforte, Beatriz Quevedo‐Sánchez, Adolf Ruiz‐Sanmartín, Antonio Sierra‐Rivera, Nieves Carbonell Monleón   +17 more
wiley   +1 more source

Integrating R&D and marketing in new product development [PDF]

, 2011
R&D - marketing integration is considered to be a critical activity within New Product Development (NPD). A theoretical framework for the study of R&D - marketing integration levels developed by Gupta et al (1986) is one of the most widely cited R&D ...
Duhovnik, Joze, Fain, Nusa, Kline, Mihael   +2 more
core   +1 more source

Marketing research cluster analysis [PDF]

Marketing (Beograd. 1991), 2002
One area of applications of cluster analysis in marketing is identification of groups of cities and towns with similar demographic profiles. This paper considers main aspects of cluster analysis by an example of clustering 12 cities with the use of ...
Marić Nebojša
doaj  

Surfaceome: a new era in the discovery of immune evasion mechanisms of circulating tumor cells

Molecular Oncology, Volume 19, Issue 7, Page 1979-1997, July 2025.
In the era of immunotherapies, many patients either do not respond or eventually develop resistance. We propose to pave the way for proteomic analysis of surface‐expressed proteins called surfaceome, of circulating tumor cells. This approach seeks to identify immune evasion mechanisms and discover potential therapeutic targets. Circulating tumor cells (
Doryan Masmoudi, Jérome Vialaret, Christophe Hirtz, Catherine Alix‐Panabières   +3 more
wiley   +1 more source

Marketing Research and Marketing Planning at Macro and Micro Levels [PDF]

Bìznes Inform, 2018
The article analyzes the marketing research and planning of the marketing activities at both the macro- and micro-levels. A substantiation of choice of directions of increase of efficiency in terms of use of marketing potential of enterprise together ...
Lisna Iryna F. , Pivavar Iryna V. , Ponomarenko Oleksandr O.   +2 more
doaj  

The changing role of the marketing researcher in the age of digital technology: Practitioner perspectives on the digitization of marketing research

International Journal of Market Research, 2019
After years of hype, marketing researchers are now facing the challenge of integrating new digital technologies into their work. Based on an analysis of 44 key informant interviews with marketing research practitioners, the study develops a framework to ...
Robert Cluley, William Green, R. Owen
semanticscholar   +1 more source

Clinical applications of next‐generation sequencing‐based ctDNA analyses in breast cancer: defining treatment targets and dynamic changes during disease progression

Molecular Oncology, Volume 19, Issue 7, Page 1897-1917, July 2025.
Circulating tumor DNA (ctDNA) offers a possibility for different applications in early and late stage breast cancer management. In early breast cancer tumor informed approaches are increasingly used for detecting molecular residual disease (MRD) and early recurrence. In advanced stage, ctDNA provides a possibility for monitoring disease progression and
Eva Valentina Klocker, Samantha Hasenleithner, Rupert Bartsch, Simon P. Gampenrieder, Daniel Egle, Christian F. Singer, Gabriel Rinnerthaler, Michael Hubalek, Katja Schmitz, Zsuzsanna Bago‐Horvath, Andreas Petzer, Sonja Heibl, Ellen Heitzer, Marija Balic, Michael Gnant   +14 more
wiley   +1 more source

Highlights of Marketing Research in Romania

Studies and Scientific Researches: Economics Edition, 2010
Being in direct dependence with markets development - namely, with economic development level, intensity of competition and consumers demands - domestic marketing research market registered up to the year 2008 a sustained increased. More and more players
Laura Timiras, Bogdan Nichifor, Luminita Zait   +2 more
doaj   +1 more source

Marketing Research in the 21st Century: Opportunities and Challenges

Revista Brasileira de Marketing, 2018
The role of marketing for consumers and businesses is rapidly evolving (Ferrell, Hair, Marshall Tamilia 2015). Indeed, the marketing function is fundamentally changing as a result of the digital transformation, data, data analytics and most recently ...
J. Hair, Dana E. Harrison, Jeffrey J. Risher   +2 more
semanticscholar   +1 more source