Results 41 to 50 of about 2,120,509 (206)
Ethics and marketing research [PDF]
Marketing (Beograd. 1991), 2006 The ethics is the inner law of the individual. Its application is controlled and sacked by the self-awareness and the surrounding (by ethical codecs).
Salai Suzana, Grubor Aleksandar
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The ZMET Technique: A New Paradigm for Improving Marketing and Marketing Research [PDF]
, 2005 For decades, marketing and marketing research have been based on a concept of consumer behaviour that is deeply embedded in a linear notion of marketing activities.
van Dessel, Maria
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Marketing Activities in the Area of Micronization Services
Marketing of Scientific and Research Organizations, 2016 The publication presents the importance of the relationship with the client in relation to the effective marketing strategy. The results of customer satisfaction and market analysis, including revenues from sales of micronization services were discussed.
Sołtysik Barbara +2 more
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Qualitative Marketing Research Through Usability Testing [PDF]
Annals of the University of Oradea: Economic Science, 2008 Usability is an attribute of any good product, just as its functionality. It refers mainly to the utility of a product for its indented users, as well as to its ease of use. And whilst a correct functionality is critical for the commercial success of any
Orzan Mihai +2 more
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Modern Means of Promoting Flower Sales in Constanța [PDF]
Ovidius University Annals: Economic Sciences Series, 2021 The development, considered spectacular, undergone by direct and digital marketing at the present time is due to the Internet and the digital technologies’ innovations (smartphones, tablets, and other digital devices, but also the variety of digital ...
Mariana Juganaru +1 more
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An Ethical Basis for Relationship Marketing: A Virtue Ethics Perspective [PDF]
, 2007 Purpose – The purpose of this paper is to provide an ethical foundation for relationship marketing using a virtue ethics approach. Design/methodology/approach – The approach is a conceptual one providing a background on relationship marketing from both ...
Laczniak, Gene R. +2 more
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The student practitioner: developing skills through the marketing research consultancy project [PDF]
, 2010 This paper examines the perceptions of a group of undergraduate students undertaking marketing research consultancy projects for employers. The projects are informed by action learning.
Barry Ardley, Nick Taylor, Ross Brennan
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Marketing and Market Research [PDF]
, 2017 In this chapter, the author presents a brief introduction of marketing and market research, and subsequently highlights the contemporary developments that influence current thinking in these areas. By familiarizing marketing academics and practitioners with the state-of-the-art discussions, this chapter aims at improving the knowledge and understanding
openaire +2 more sources
International sport marketing : practical and future research implications
, 2011 Purpose – Sport is a global product and service that many people around the world enjoy playing, watching and participating in. Whilst there has been an abundance of global media attention on sporting events such as the Olympics and World Football ...
Ratten, Hamish, Ratten, Vanessa
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Consumer Incivility in Virtual Spaces: Implications for Interactive Marketing Research and Practice [PDF]
, 2023 Denitsa Dineva
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