The effect of marketing strategies on firm performance: a study of furniture manufacturing SMEs in Johor Malaysia [PDF]
, 2017 Marketing strategies are critical to improve the performance of any small and medium-sized business in the world. The purpose of this study is to investigate the importance of marketing strategies for small and medium-sized enterprises in Johor, Malaysia,
Akbar, Fazal
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Behaviour and decision making of Czech consumers when buying beverages
Agricultural Economics (AGRICECON), 2006 The article deals with the problem of analysis of the factors that influence the behaviour and decision-making of consumers when buying beverages. The analysis was based on data about consumer behaviour obtained within the period of 1993-2004.
M. Foret, P. Procházka
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Quality Strategies Applied on the Market of Integrated Security Systems [PDF]
Ovidius University Annals: Economic Sciences Series, 2021 Security is one of the basic needs of people, with integrated security systems becoming an important technology in today's society. Quality in the market of integrated security systems, involves the provision of products and services that meet the ...
Nicoleta Andreea Neacsu, Anca Madar
doaj
The Impact of a Managerial Model of Decision and Strategic Action Applied To the Companies from Mures County about Their Performance against the Competition [PDF]
Revista de Management Comparat International, 2016 Using the qualitative marketing research in the field of strategic management highlights the different levels of complexity of this activity, involving the use of methods and techniques applied in psychological and sociological investigations.
Alina Maria FĂRCAȘ
doaj
Investigating the relationship of brand experience and loyalty: A study of luxury brand in Thailand [PDF]
, 2011 The concept of 'brand experience' has evolved as an imperative arena of study in the marketing discipline. Although the importance and the concept of experience have been adapted in marketing such as customer experience, consumption experience and so on,
Cohen, G, Ueacharoenkit, S
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ANALISIS STRATEGI MARKETING COMMUNICATION DALAM MENINGKATKAN OKUPANSI DI GRAND MERCURE MALANG MIRAMA [PDF]
In the hotel industry, marketing communications is an important component in the marketing strategy of a good or service. The type of research used by researchers is descriptive research with a qualitative approach.
Firdaus, Anas Rizky
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CONSUMER OPINIONS TOWARDS ONLINE MARKETING COMMUNICATION AND ADVERTISING ON SOCIAL NETWORKS [PDF]
Challenges of the Knowledge Society, 2012 On the Internet, a medium that has already proven its effectiveness in marketing activities, changes take place with astonishing speed. The recent explosion of social networking applications and their number of users has captured the marketers’ attention.
GHEORGHE ORZAN, OTILIA-ELENA PLATON
doaj
Marketing research and place image
Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, 2006 The paper deals with some problems of the image and identity of two towns (Brno and Zlín) as well as the whole country (Czech Republic). It starts with theoretical explanation of terms place image, identity and culture and its interrelated influences ...
Miroslav Foret, V. Foretová
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Research on high-quality development marketing of scenic spots in the post epidemic era
, 2023 Rong Zhang
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Misunderstood or lacking legitimacy? [PDF]
, 2007 In spite of the rising interest in marketing within professional service firms in the last twenty years, past research has identified a reluctant acceptance and application of marketing within these organisations.
Cohen, G, Sims, D
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