Results 21 to 30 of about 51,005,658 (304)
Modern Means of Promoting Flower Sales in Constanța [PDF]
Ovidius University Annals: Economic Sciences Series, 2021 The development, considered spectacular, undergone by direct and digital marketing at the present time is due to the Internet and the digital technologies’ innovations (smartphones, tablets, and other digital devices, but also the variety of digital ...
Mariana Juganaru +1 more
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Biographical research as a methodology for understanding entrepreneurial marketing [PDF]
, 2015 Purpose: This paper responds to the Special Issue call by developing the case for enhancing understanding of entrepreneurial marketing by utilising biographical research.
Fillis, IR, Fillis, Ian
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The Google Online Marketing Challenge and research opportunities [PDF]
, 2009 The Google Online Marketing Challenge is an ongoing collaboration between Google and academics, to give students experiential learning. The Challenge gives student teams US$200 in AdWords, Google's flagship advertising product, to develop online ...
Treiblmaier, H. +11 more
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Roots Marketing: the marketing research opportunity
, 2007 Given the past and current migration of many populations, a significant and growing global marketing opportunity exists for products where the national identity or country of origin can be used as positive sub-branding.
Tinson, Julie +5 more
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Virtual Reality-Based Stimuli for Immersive Car Clinics: A Performance Evaluation Model
Big Data and Cognitive Computing, 2022 This study proposes a model to evaluate the performance of virtual reality-based stimuli for immersive car clinics. The model considered Attribute Importance, Stimuli Efficacy and Stimuli Cost factors and the method was divided into three stages: we ...
Alexandre Costa Henriques +5 more
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Technology-driven online marketing performance measurement: lessons from affiliate marketing [PDF]
, 2014 Although the measurement of offline and online marketing is extensively researched, the literature on online performance measurement still has a number of limitations such as slow theory advancement and predominance of technology- and practitioner-driven
Bowie, David +2 more
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ETHNOMARKETING - A NEW PARADIGM THAT REFLECTS MARKETING’S CONCERN FOR THE CULTURAL DIMENSION OF THE MARKET [PDF]
Challenges of the Knowledge Society, 2012 Culture has often been regarded as one of the main determinants of consumer behavior and of the symbolism acquired by certain products. It is well known that states are composed of many subcultures and that cultural diversity is an ever-present topic ...
MIRELA-CRISTINA VOICU +2 more
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Marketing research of consumer perception [PDF]
Marketing (Beograd. 1991), 2011 Perception involves the collection, processing and interpretation of information through sensory receptors and represents the reality of an individual.
Rodić Jelena, Budimirčević Kristina
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Marketing and Market Research [PDF]
, 2017 In this chapter, the author presents a brief introduction of marketing and market research, and subsequently highlights the contemporary developments that influence current thinking in these areas. By familiarizing marketing academics and practitioners with the state-of-the-art discussions, this chapter aims at improving the knowledge and understanding
openaire +1 more source
Electronic Cigarette Marketing: Current Research and Policy [PDF]
, 2016 This report outlines results from three separate but connected pieces of research. First, a review of the current e-cigarette market drawing on available data from market analysis, the trade press and other published sources. Secondly, a systematic rapid
Ford, Allison +3 more
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