Results 91 to 100 of about 35,544,932 (293)

Future development of focus group method in marketing system [PDF]

Marketing i Menedžment Innovacij, 2014
The aim of the article. The article investigates the prospects of development of the focus groups method in the contemporary economy, discussed the theoretical background and features of the this method, identified the new properties and scope of ...
Yu.M. Melnyk, D.V. Fomenko
doaj  

Exploring Consumer Behavior: Use of Association Rules

Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, 2015
This paper focuses on problematic of use of association rules in exploring consumer behavior and presents selected results of applied data analyses on data collected via questionnaire survey on a sample of 1127 Czech respondents with structure close to ...
Pavel Turčínek, Jana Turčínková
doaj   +1 more source

The Last Decade of Marketing Research Streams [PDF]

, 2004
The aim of this research is to identify which have been the major streams within the marketing discipline in the last decade (1992-2002). In opposition to other taxonomic proposals, our approach conducts an empirical study through the analysis of co ...
Martin Armario, Enrique, Barroso Castro, Carmen, Acedo González, Francisco José   +2 more
core  

Ambient‐Stable Transparent P‐Type CuI Transistors Via Room‐Temperature Pulsed Laser Deposition

Advanced Functional Materials, EarlyView.
An in situ PLD fabricated AlOx${\rm AlO}_x$/CuI/AlOx${\rm AlO}_x$ sandwich structure enables stable CuI TFTs with a field‐effect mobility of 2.3 ±$\pm$ 0.7 cm2${\rm cm}^{2}$ V−1${\rm V}^{-1}$ s−1${\rm s}^{-1}$ and excellent ambient stability. Complementary inverters based on CuI:Rb and ZnO:Al exhibit rail‐to‐rail voltage transfer characteristics and an
Yang Chen, Susanne Selle, Michael S. Bar, Michael Lorenz, Holger von Wenckstern, Marius Grundmann   +5 more
wiley   +1 more source

Research trends of sustainability and marketing research, 2010-2020: Topic modeling analysis. [PDF]

Heliyon, 2023
Jung YJ, Kim Y.
europepmc   +1 more source

Ultrafast Thermal Shock Synthesis of CuNiSnLa Medium‐Entropy Metallic Glass for Sustainable Nitrogen Fixation via Plasma‐Coupled Electrocatalysis

Advanced Functional Materials, EarlyView.
This work introduces an ultrafast thermal shock strategy to synthesize a CuNiSnLa medium‐entropy metallic glass (MEMG). The rapid heating and cooling process generates a robust, highly active catalyst for electrocatalytic nitrate reduction to ammonia (NRA).
Hongbo Chen, Peng‐Jun Deng, Yang Liu, Shenglong Huang, Shuo Sun, Haoxuan Li, Jiajia Lu, Panagiotis Tsiakaras   +7 more
wiley   +1 more source

Improving the Local Self-Government’s Image Based on the Analysis of Internet Marketing Communication Tools on the Example of the Kemerovo Municipality

Вестник Кемеровского государственного университета. Серия: политические, социологические и экономические науки, 2023
Different communication channels used by the state have their own weaknesses and strengths. In order to identify specific problems in communication with citizens and to improve the image of local self-government, it is necessary to study the opinion of ...
Vladislav G. Shadrin, Olga N. Kotova, Ekaterina A. Zavyalova   +2 more
doaj   +1 more source

Vulnerable consumers: marketing research needs to pay more attention to the brain health of consumers. [PDF]

Mark Lett, 2023
Javor A, Koller M, Lee N, Breiter H.
europepmc   +1 more source

Neuromarketing in Market Research

Interdisciplinary Description of Complex Systems : INDECS, 2016
Neuromarketing is a fairly new discipline that combines behavioural psychology, economics and consumer neuroscience. With the help of different techniques, such as functional magnetic resonance, electroencephalography, positron emission tomography, eye tracker etc., it measures respondent’s reaction to different stimuli.
openaire   +3 more sources

Multifunctional Solid Polymer Electrolyte Films Integrating Intrinsic Self‐Healing and Dual Photo‐/pH‐Responsive Ionic Sensing for Intelligent Flexible Electronics

Advanced Functional Materials, EarlyView.
Multifunctional solid polymer electrolyte (SPE) films integrating intrinsic self‐healing, mechanical stretchability, and dual photo‐ and pH‐responsive ionic conductivity are developed. Constructed from thermoplastic polyurethane (TPU) and hydrogen‐bonded poly(thiourea triethylene glycol) (PTUEG3), these films form a dynamic supramolecular network ...
Mei‐Li Li, Tse‐Yu Lo, Chia‐Wei Chang, Yen‐Shen Hsu, Chen‐Yi Chien, Yu‐Yao Huang, Chia‐Ti Wu, Chun‐Chi Chang, Bo‐Chen Chen, Heng‐Hsuan Su, Chin‐Hua Liu, Che‐Ning Yeh, Jiun‐Tai Chen   +12 more
wiley   +1 more source