Results 11 to 20 of about 88,756,655 (348)
Marketing research on Mobile apps: past, present and future [PDF]
J Acad Mark Sci, 2021 We present an integrative review of existing marketing research on mobile apps, clarifying and expanding what is known around how apps shape customer experiences and value across iterative customer journeys, leading to the attainment of competitive ...
Lara Stocchi +4 more
semanticscholar +2 more sources
Marketing research of the chocolate market in Macedonia [PDF]
Marketing (Beograd. 1991), 2012 The consumer market in Macedonia and the chocolate market in particular, are overtaken from many foreign brands. The domestic companies, disregarding their size, are losing market share to the competitors with stronger strategies.
Jovanov-Marjanova Tamara
doaj +4 more sources
Viewpoint: service marketing research priorities
Journal of Services Marketing, 2020 Purpose This paper aims to emphasize two key research priorities central to the domain of service marketing. Design/methodology/approach Reflections based on conceptual analysis of the current level of knowledge of service as an offering and of the ...
C. Grönroos
semanticscholar +2 more sources
designing marketing research model in social media [PDF]
مطالعات رسانههای نوین, 2021 On of the marketing information system is marketing research which means estimating information for recognizing opportunities and solving marketing problems which determines if products and services will meet customers need ..marketers should do ...
ali ghorbani +2 more
doaj +1 more source
Misunderstood or lacking legitimacy? [PDF]
, 2007 In spite of the rising interest in marketing within professional service firms in the last twenty years, past research has identified a reluctant acceptance and application of marketing within these organisations.
Cohen, G, Sims, D
core +4 more sources
Psychology & Marketing, 2022 Munich School of Management, Ludwig‐Maximilians‐University Munich, Munich, Germany Faculty of Economics and Business Administration, Babeș‐Bolyai University, Cluj‐Napoca, Romania Mitchell College of Business, University of South Alabama, Mobile, Alabama,
M. Sarstedt +5 more
semanticscholar +1 more source
MARKETING TOOLS IN THE ENTERPRISE MANAGEMENT SYSTEM
Подільський вісник: сільське господарство, техніка, економіка, 2023 The modern market is characterized by increasing saturation of the market space with information, increasing its significance and value. In these conditions, the processes of formation of consumer demand and preferences are significantly complicated, as
I. I. Гуменюк, B. M. Петров
doaj +1 more source
The impact of consumers’ positive online recommendations on the omnichannel webrooming experience [PDF]
Spanish Journal of Marketing-ESIC, 2019 Purpose – This purpose of this paper is to analyze how consumers’ online recommendations affect the omnichannel webrooming experience based on the internet, physical and mobile channels.
Carlos Orús +2 more
doaj +1 more source
International Journal of Information Management, 2020 The use of the internet and social media have changed consumer behavior and the ways in which companies conduct their business. Social and digital marketing offers significant opportunities to organizations through lower costs, improved brand awareness ...
Y. Dwivedi +17 more
semanticscholar +1 more source