Results 21 to 30 of about 88,756,655 (348)
Marketing Communications Decision Research
Інтегровані комунікації, 2022 The article outlines the specifics of research conducted to make effective decisions in marketing communications. The types and directions of marketing communications research are named.
Tetiana Uzhanska
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Research Publications on Dairy Marketing Economics -- An Annotated Bibliography [PDF]
, 2022 This is a list of dairy marketing research publications resulting from research of the Economic Research Service and predecessor agencies since World War II. It includes reports issued by ERS and its predecessors--the Agricultural Marketing Service (AMS)
Marketing Economics Division, Economic Research Service
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Bibliometric Analysis of Green Marketing Research from 1977 to 2020
Publ., 2021 The scientific community’s growing interest in green marketing research can be traced through the abundance of published literature on the topic. However, there is still a lack of a comprehensive and systematic research focusing on the evolution of this ...
Farida Saleem +3 more
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IEEE Access, 2023 Currently, almost all direct marketing activities take place virtually rather than in person, weakening interpersonal skills at an alarming pace. Furthermore, businesses have been striving to sense and foster the tendency of their clients to accept a ...
Nazeeh Ghatasheh +2 more
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Neuromarketing: Marketing research in the new millennium
Neuroscience Research Notes, 2021 Neuromarketing (NM) uses neuroscience tools, for example, but not limited to functional magnetic resonance imaging (fMRI) and electroencephalography (EEG) to study, explore, analyze, and explain the neural correlates of consumer’s behavior (i.e ...
Ahmed H. Alsharif +2 more
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Reality Check: Infusing Ecological Value into Academic Marketing Research
Journal of Marketing, 2021 The Journal of Marketing highly values research rooted in marketing questions and problems experienced by key stakeholders. While some of the papers we receive have a healthy dose of this quality, many do not.
H. V. van Heerde +3 more
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Dealing with Common Method Variance in International Marketing Research
, 2021 Common method variance (CMV) is an important concern in international marketing research because presumed substantive relationships may actually be due to shared method variance.
H. Baumgartner, B. Weijters
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International Marketing Review, 2021 PurposeThe purpose of this study is to systematically collate and scrutinize the state of the art on consumer cosmopolitanism (CCOS) from an international marketing perspective and to provide a foundation for future research on the subject matter to ...
A. Makrides +4 more
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Studia i Materiały, 2012 At the turn of the XXth and XXIst century the importance of marketing communication in marketing activities of companies has grown considerably. The aim of the research was to estimate the importance of marketing communication in marketing policy of ...
Marek Drzazga
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Maketingu Janaru, 2019 The purpose of this special issue is to introduce several research results from JMAC marketing research projects. This issue contains five papers among 31 research projects (shown in Figure 1): “Industry Innovation and Brand-Mode Shift”, “Presence and ...
Ichiro Furukawa
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