Results 261 to 270 of about 35,544,932 (293)
Some of the next articles are maybe not open access.
International Journal of Electronic Commerce, 2001
This article focuses upon innovation and issues in on-line market research. On-line research, on-line consumer behavior, and e-commerce are new areas of academic study in marketing. Most of the early work in these areas was done by practitioners, as illustrated by research reports and case studies presented at professional conferences.
Thomas W. Miller, Peter R. Dickson
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This article focuses upon innovation and issues in on-line market research. On-line research, on-line consumer behavior, and e-commerce are new areas of academic study in marketing. Most of the early work in these areas was done by practitioners, as illustrated by research reports and case studies presented at professional conferences.
Thomas W. Miller, Peter R. Dickson
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1987
There are many definitions of marketing research and it is probably not worth going through them all here. What would emerge from looking at them is that market and marketing research has three major components: 1. Identification and clarification of a perceived problem in such a way that specific information needs are identified 2 ...
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There are many definitions of marketing research and it is probably not worth going through them all here. What would emerge from looking at them is that market and marketing research has three major components: 1. Identification and clarification of a perceived problem in such a way that specific information needs are identified 2 ...
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Marketing management and marketing research
Journal of Marketing Management, 2012Abstract This article describes elements of the author's long career as a marketing researcher and professor of marketing, giving examples from his experience studying marketplace issues for many organisations and researching the nature of marketing.
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Automated Market and Marketing Research
2012Market and marketing research have both undergone remarkable change during the last 50 years. Early thinking and practice in both areas were shaped by the arrival of the research surveys, and more specifically the mail surveys that guided marketers’ advertising efforts.
Edward Kasabov, Alex Warlow
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Research Traditions in Marketing
1994This book reviews the past twenty years of research in marketing by considering the different research streams together to understand, evaluate and criticize those various streams and to explore potential overlaps and divergence likely to emerge in the future.
Laurent, Gilles, Lilien, G. L., Pras, B.
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The Rise of Marketing and Market Research
2012The Origins of Marketing and Market Research: Information, Institutions, and Markets H.Berghoff , P.Scranton & U.Spiekermann Selling Indian Indigo in Traditional and Modern European Markets, 1780-1910 A.Engel 'Cotton Guessers': Crop Forecasters and the Rationalizing of Uncertainty in American Cotton Markets, 1890-1905 J.L.Pietruska Mail-Order Doctors ...
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The rise of marketing and market research
Business History, 2013This is an engaging and at times fascinating read that covers a lot of ground, and casts light on some of the less studied areas of its subject matter, to show how markets are inherently insecure a...
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MARKETING AND MARKETING RESEARCH
Journal of Library Administration, 1980Paul Wasserman, Gary T. Ford
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