Results 131 to 140 of about 1,158,519 (359)

Marketing Strategy of MAGNUM

The objective of this paper is to identify how Magnum has been able to establish itself asthe premium brand in ice cream.Methods: In order to come at the conclusion certain data from secondary resources has beenused.Findings: The objective of differentiating from your competition isn’t just about addingnew and novel features, better chocolate, more ...
openaire   +2 more sources

Mechanisms of Anode Interfacial Phenomena and Multi‐perspective Optimization in Aqueous Alkaline Zinc‐Air Batteries

Advanced Functional Materials, EarlyView.
Zinc‐air batteries demonstrate great potential for sustainable energy storage but face major anode‐related challenges. This review provides a mechanism‐driven overview of zinc anode interfacial issues, e.g. dendrite formation, passivation, self‐corrosion, and hydrogen evolution; and explores advances in electrode, surface, and electrolyte engineering ...
Hong Zhao, Lianzhou Wang, Matthew Dargusch   +2 more
wiley   +1 more source

Impulsive buying behaviour in live-streaming commerce: an application of S-O-R theory

Cogent Social Sciences
The live-streaming commerce is a new chapter in sales that offers brands and retailers enormous scope for creating value. This approach is reshaping how businesses connect with their audiences by opening up exciting possibilities for growth and ...
Xin Lin Chung, Fakhra Yasmin, Syed Arslan Haider, Punitha Sinnappan, Petra Poulova, Shathees Baskaran, Shehnaz Tehseen, Izian Idris   +7 more
doaj   +1 more source

The role of open innovation, hotel service quality and marketing strategy in hotel business performance. [PDF]

Heliyon, 2022
Azhar Mohd Harif MA, Nawaz M, Hameed WU.
europepmc   +1 more source

High Dynamic Range Thin‐Film Resistive Flow Sensors for Monitoring Diverse Biofluids

Advanced Functional Materials, EarlyView.
Thin‐film resistive flow sensors with thermoresistive and piezoresistive mechanisms are developed for biofluid monitoring. Fabricated using biocompatible materials and laser micromachining, the devices achieve sub‐millimeter dimensions and a broad dynamic range.
Latifah Almulla, Massimo Mariello, Christopher M Proctor   +2 more
wiley   +1 more source

MCDONALD’S MARKETING STRATEGY [PDF]

, 2008
Alekseyenko, T., Pilova, Kateryna, Pilova, Kateryna, Poperechna, N.V., Skrynnikov, V.   +4 more
core   +2 more sources

Chiral Switch: Between Therapeutical Benefit and Marketing Strategy. [PDF]

Pharmaceuticals (Basel), 2022
Hancu G, Modroiu A.
europepmc   +1 more source

CO2 Reduction on Copper‐Nitrogen‐Doped Carbon Catalysts Tuned by Pulsed Potential Electrolysis: Effect of Pulse Potential

Advanced Functional Materials, EarlyView.
This study demonstrates that pulsed potential electrolysis significantly improves CO2 reduction performance on copper‐nitrogen doped carbon electrodes. The formation of cationic copper sites and metallic clusters as a function of applied intermittent potential leads to notable selectivity changes compared to potentiostatic reduction.
Dorottya Hursán, Janis Timoshenko, Andrea Martini, Hyo Sang Jeon, Eduardo Ortega, Martina Rüscher, Arno Bergmann, Aram Yoon, Uta Hejral, Antonia Herzog, Clara Rettenmaier, Felix T. Haase, Philipp Grosse, Beatriz Roldan Cuenya   +13 more
wiley   +1 more source

Reimagining marketing strategy: driving the debate on grand challenges. [PDF]

J Acad Mark Sci, 2022
de Ruyter K, Keeling DI, Plangger K, Montecchi M, Scott ML, Dahl DW.   +5 more
europepmc   +1 more source

The Relationship between E-Marketing Strategy and Performance: A Conceptual Framework in a Web Context [PDF]

While building on the contingency theory, this paper proposes a conceptual framework that links five factors: a) internal forces, b) external forces, c) past web and firm performance, d) current web and firm performance, and e) e-marketing strategy in ...
Lages, Carmen, Lages, Luis Filipe, Rita, Paulo   +2 more
core