Results 261 to 270 of about 1,209,520 (301)

Social media marketing strategy: definition, conceptualization, taxonomy, validation, and future agenda

Journal of the Academy of Marketing Science, 2020
Fangfang Li, Jorma Larimo, Leonidas C Leonidou   +2 more
exaly  

Environmental pressures and performance: An analysis of the roles of environmental innovation strategy and marketing capability

Technological Forecasting and Social Change, 2017
Wantao Yu, Ramakrishnan Ramanathan, Prithwiraj Nath   +2 more
exaly  

MARKET STRATEGY

1979
Trieb, Sykes E., Trieb, Sykes E.
openaire   +1 more source

Marketing strategy determinants of export performance: a meta-analysis

Journal of Business Research, 2002
Leonidas C Leonidou, Constantine S Katsikeas, Saeed Samiee   +2 more
exaly  

Research in marketing strategy

Journal of the Academy of Marketing Science, 2018
Neil A Morgan, Kimberly A Whitler, Hui Feng   +2 more
exaly  

Market strategy: Market choices

2012
openaire   +1 more source

Strategic marketing and marketing strategy: domain, definition, fundamental issues and foundational premises

Journal of the Academy of Marketing Science, 2009
Rajan Varadarajan
exaly  

Strategic marketing (marketing strategies)

2017
openaire   +1 more source

Factors influencing the relative importance of marketing strategy creativity and marketing strategy implementation effectiveness

Industrial Marketing Management, 2010
G Tomas M Hult, Eric M Olson
exaly  

Marketing's contribution to the implementation of business strategy: an empirical analysis

Strategic Management Journal, 2001
Eric M Olson
exaly