Results 221 to 230 of about 18,800,475 (232)

Brand experience and consumers’ willingness-to-pay (WTP) a price premium: Mediating role of brand credibility and perceived uniqueness

Journal of Retailing and Consumer Services, 2018
Feisal Murshed, Tahmid Nayeem, Abhishek Dwivedi   +2 more
exaly  

How consumers' need for uniqueness, self-monitoring, and social identity affect their choices when luxury brands visually shout versus whisper

Journal of Business Research, 2018
Hannele Kauppinen-Räisänen, Marie-Nathalie Jauffret, Peter Björk   +2 more
exaly  

Creating identification with brand communities on Twitter: The balance between need for affiliation and need for uniqueness

Internet Research, 2017
Maria Sicilia, Manuela Lopez
exaly  

The impact of cultural authenticity on brand uniqueness and willingness to try: The case of Chinese brands and US consumers

Asia Pacific Journal of Marketing and Logistics, 2016
Jung Ha-Brookshire
exaly  

An assessment of place brand potential: familiarity, favourability and uniqueness

Journal of Place Management and Development, 2016
Lawal M Marafa, Mike Peters, Chung-Shing Chan   +2 more
exaly  

A study on the consumer preference according to consumer's need for uniqueness, ALPHA-NUMERIC brand name and types of fashion goods

Fashion Business, 2012
Sunjin Hwang
exaly  

To be or not to be in social media: How brand loyalty is affected by social media?

International Journal of Information Management, 2013
Michel Laroche, Marie-Odile Richard, Mohammad Reza Habibi   +2 more
exaly  

Japanese consumers' need for uniqueness: Effects on brand perceptions and purchase intention

Journal of Fashion Marketing and Management, 2007
Eun Young Kim
exaly  

Does cuteness enhance luxury brand equity? Exploring the effect of perceived uniqueness

Psychology and Marketing
Yuan Li, Jacqueline Eastman
exaly  

Enhancing Upward Extension Effectiveness: The Roles of Brand Architecture and Need for Uniqueness

Journal of Consumer Behaviour
Huijian Fu
exaly