Results 231 to 232 of about 18,800,475 (232)
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Balancing uniqueness and patronage: the dual impact of brand name complexity on consumer behavior

Asia Pacific Journal of Marketing and Logistics
Jiajing Hu
exaly  

Exploring the influence of a hotel’s green animation advertising on green brand attachment: Green brand uniqueness as a mediator

Social Behavior and Personality
Hongzhou Yuan
exaly  
media brand attributes
news media brand
brand experience
perceived uniqueness
brand equity
social media
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