Individual Differences in Mental Accounting [PDF]
Frontiers in Psychology, 2019 Individual differences in mental accounting have rarely been studied, and empirical evidence regarding the relation between mental accounting and personality characteristics is scarce.
Stephan Muehlbacher, Erich Kirchler
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An evolutionary game analysis of supervision behavior in public-private partnership projects: Insights from prospect theory and mental accounting [PDF]
Frontiers in Psychology, 2023 Effective supervision is one of the important ways to ensure the smooth implementation of Public-Private Partnership (PPP) projects. To understand the characteristics of the decision-making behavior of the public and private sectors in the supervision of
Xiaotong Cheng, Min Cheng
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Revisiting mental accounting classic paradigms: Replication Registered Report of the problems reviewed in Thaler (1999) [PDF]
Royal Society Open ScienceMental accounting, the internal categorization system individuals adopt to manage their financial activities, may result in suboptimal decisions or decision-making not aligned with one’s own goals.
Mengfei Li, Gilad Feldman
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The Influence of Culture on the Lure of Choice, Mental Accounting, and Overconfidence [PDF]
Behavioral SciencesIn the contemporary globalized landscape characterized by international and intercultural decision-making processes, interconnected supply chains, and diverse customer relations, susceptibility to biases and heuristics poses a substantial threat to the ...
Sebastian Hoffmann, Sajid Anwar
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Influences of mental accounting on consumption decisions: asymmetric effect of a scarcity mindset [PDF]
Frontiers in Psychology, 2023 A scarcity mindset is considered to impact consumer behaviors. Our research aimed to examine the moderating effect of the scarcity mindset on the relationship between mental accounting and hedonic (vs. utilitarian) consumption.
Lin Cheng +5 more
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Mental Accounting in the Housing Market [PDF]
SSRN Electronic Journal, 2009 We use a survey to identify a consumer bias with regard to different sources of debt-financing. Less salient debt may generate psychological benefits. This should be weighed against the possible economic costs of a sub-optimal capital structure; but low ...
Almenberg, Johan, Karapetyan, Artashes
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The effect of mental accounting in the luxury market: prepared and unprepared consumers [PDF]
Frontiers in PsychologyIntroductionSocial networking sites (SNSs) are increasingly influencing consumer behavior and attitudes toward luxury consumption by fostering social comparison and perceived inequality.MethodsWe conducted a survey with 320 U.S.-based participants ...
Dong Hyun Son, Dongwoo Ko, Ji-yeon Lee
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The role of mental accounting in risk-taking and spending: a meta-analysis of the house-money effect [PDF]
Frontiers in PsychologyIntroductionThis study systematically analyzes the house-money effect, a phenomenon in which people become more financially risk-taking and wasteful after receiving unexpected income.
Kasumi Dan
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The quest of peer-to-peer lending applications marketing to small and medium enterprises: Assessing intention to recommend [PDF]
Innovative Marketing, 2023 This study aims to determine the effect of peer-to-peer lending (P2PL) on small and medium enterprises (SMEs) underpinned by the theory of planned behavior and asses its impact on the borrower’s intention to recommend such a platform.
Dewi Wuisan +3 more
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The Role of Mental Accounting in Controlling the Household Overspending Behavior [PDF]
تحقیقات بازار یابی نوین, 2022 Overspending is the act of spending more money than you have or more than was planned or agreed upon. Controlling overspending behaviors through lifestyle modification can help households.
Mohammad Nazaripour, Fershteh Rahmani
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