The quest of peer-to-peer lending applications marketing to small and medium enterprises: Assessing intention to recommend [PDF]
Innovative Marketing, 2023 This study aims to determine the effect of peer-to-peer lending (P2PL) on small and medium enterprises (SMEs) underpinned by the theory of planned behavior and asses its impact on the borrower’s intention to recommend such a platform.
Dewi Wuisan +3 more
doaj +1 more source
The Role of Mental Accounting in Controlling the Household Overspending Behavior [PDF]
تحقیقات بازار یابی نوین, 2022 Overspending is the act of spending more money than you have or more than was planned or agreed upon. Controlling overspending behaviors through lifestyle modification can help households.
Mohammad Nazaripour, Fershteh Rahmani
doaj +1 more source
MAKNA INVESTASI BERDASARKAN MENTAL ACCOUNTING DAN GENDER
Jurnal Akuntansi Multiparadigma, 2021 Abstrak – Makna Investasi Berdasarkan Mental Accounting dan Gender Tujuan Utama – Penelitian ini berupaya Memahami fenomena mental accounting dan karakteristik gender dalam kegiatan investasi.
Mochammad Nurul, Hamidah Hamidah
doaj +1 more source
The Effect of Debt Financing on Capital Investment Decisions Based on Mental Accounting Theory [PDF]
بررسیهای حسابداری و حسابرسی, 2021 Objective: The weaknesses of economic theories in explaining individual judgment and decision making (JDM) has led to the development of psychological theories.
Mahnaz Molanazari +2 more
doaj +1 more source
MALLEABLE MENTAL ACCOUNTING DAN MAKNA KEBAHAGIAAN SELAMA PANDEMI COVID-19
Jurnal Akuntansi Multiparadigma, 2022 Abstrak - Malleable Mental Accounting dan Makna Kebahagiaan Selama Pandemi Covid-19 Tujuan Utama - Penelitian ini bertujuan untuk memahami bagaimana makna kebahagiaan dan strategi coping yang dipilih seseorang bisa mengurangi efektivitas kerja mental ...
Handi Brata +2 more
doaj +1 more source
Why are gainers more risk seeking [PDF]
Judgment and Decision Making, 2013 The phenomenon that prior gains may increase people's willingness to accept risky gambles is named as the "house money effect" (Thaler and Johnson, 1990).
Jiaxi Peng, Danmin Miao, Wei Xiao
doaj +3 more sources
PAJAK DAN SEDEKAH DALAM KESADARAN MENTAL ACCOUNTING DAN PANCASILA
Jurnal Akuntansi Multiparadigma, 2023 Abstrak – Pajak dan Sedekah dalam Kesadaran Mental Accounting dan Pancasila Tujuan Utama – Penelitian ini bertujuan untuk memahami kesadaran di balik fenomena tindakan pelaku usaha yang taat membayar pajak dan bersedekah.
Akhmad Riduwan, Andajani Andajani
doaj +1 more source
PERILAKU PENGAMBILAN KEPUTUSAN KREDIT BERDASARKAN MENTAL ACCOUNTING DAN MENYAMA BRAYA [PDF]
Jurnal Akuntansi MultiparadigmaAbstrak – Perilaku Pengambilan Keputusan Kredit Berdasarkan Mental Accounting dan Menyama Braya Tujuan Utama – Penelitian ini bertujuan untuk mengeksplorasi keberadaan mental accounting dan konsep menyama braya dalam pengambilan keputusan kredit ...
Ni Komang Ayu Julia Praba Dewi +1 more
doaj +1 more source
The effect of demographic factors on behavioral biases
Jurnal Siasat Bisnis, 2021 The purpose of this study was to examine the influence of demographic factors such as gender, age, education, occupation, income, and investment experience on investor behavior bias such as overconfidence bias, disposition effects, herding bias, and ...
Vania Beatrice +2 more
doaj +7 more sources
When being wasteful appears better than feeling wasteful
Judgment and Decision Making, 2010 “Waste not want not” expresses our culture’s aversion to waste. “I could have gotten the same thing for less” is a sentiment that can diminish pleasure in a transaction. We study people’s willingness to “pay” to avoid this spoiler.
Ro’i Zultan +2 more
doaj +1 more source