Results 11 to 20 of about 192,570 (161)
Mental Accounting of Product Returns
SSRN Electronic Journal, 2023 AbstractProduct returns incur a substantial financial loss for retailers. We demonstrate how, when, and why cross‐selling during the product returns process can reduce this loss in revenue. We find consumers more readily spend money refunded from product returns than unspent money.
Chang‐Yuan Lee, Carey K. Morewedge
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The Effect of Debt Financing on Capital Investment Decisions Based on Mental Accounting Theory [PDF]
بررسیهای حسابداری و حسابرسی, 2021 Objective: The weaknesses of economic theories in explaining individual judgment and decision making (JDM) has led to the development of psychological theories.
Mahnaz Molanazari +2 more
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MALLEABLE MENTAL ACCOUNTING DAN MAKNA KEBAHAGIAAN SELAMA PANDEMI COVID-19
Jurnal Akuntansi Multiparadigma, 2022 Abstrak - Malleable Mental Accounting dan Makna Kebahagiaan Selama Pandemi Covid-19 Tujuan Utama - Penelitian ini bertujuan untuk memahami bagaimana makna kebahagiaan dan strategi coping yang dipilih seseorang bisa mengurangi efektivitas kerja mental ...
Handi Brata +2 more
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PAJAK DAN SEDEKAH DALAM KESADARAN MENTAL ACCOUNTING DAN PANCASILA
Jurnal Akuntansi Multiparadigma, 2023 Abstrak – Pajak dan Sedekah dalam Kesadaran Mental Accounting dan Pancasila Tujuan Utama – Penelitian ini bertujuan untuk memahami kesadaran di balik fenomena tindakan pelaku usaha yang taat membayar pajak dan bersedekah.
Akhmad Riduwan, Andajani Andajani
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Why are gainers more risk seeking [PDF]
Judgment and Decision Making, 2013 The phenomenon that prior gains may increase people's willingness to accept risky gambles is named as the "house money effect" (Thaler and Johnson, 1990).
Jiaxi Peng, Danmin Miao, Wei Xiao
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PERILAKU PENGAMBILAN KEPUTUSAN KREDIT BERDASARKAN MENTAL ACCOUNTING DAN MENYAMA BRAYA [PDF]
Jurnal Akuntansi MultiparadigmaAbstrak – Perilaku Pengambilan Keputusan Kredit Berdasarkan Mental Accounting dan Menyama Braya Tujuan Utama – Penelitian ini bertujuan untuk mengeksplorasi keberadaan mental accounting dan konsep menyama braya dalam pengambilan keputusan kredit ...
Ni Komang Ayu Julia Praba Dewi +1 more
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Mental Accounting in the Housing Market [PDF]
SSRN Electronic Journal, 2009 We identify a consumer bias with regard to different sources of debt-financing. Less salient debt may generate psychological benefits. This should be weighed against the possible economic costs of a suboptimal capital structure, but low levels of financial literacy make it unlikely that all households perceive the full economic costs. As a result there
Almenberg, Johan, Karapetyan, Artashes
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When being wasteful appears better than feeling wasteful
Judgment and Decision Making, 2010 “Waste not want not” expresses our culture’s aversion to waste. “I could have gotten the same thing for less” is a sentiment that can diminish pleasure in a transaction. We study people’s willingness to “pay” to avoid this spoiler.
Ro’i Zultan +2 more
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The effect of demographic factors on behavioral biases
Jurnal Siasat Bisnis, 2021 The purpose of this study was to examine the influence of demographic factors such as gender, age, education, occupation, income, and investment experience on investor behavior bias such as overconfidence bias, disposition effects, herding bias, and ...
Vania Beatrice +2 more
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Choosing victims: Human fungibility in moral decision-making
Judgment and Decision Making, 2018 In considering moral dilemmas, people often judge the acceptability of exchanging individuals’ interests, rights, and even lives. Here we investigate the related, but often overlooked, question of how people decide who to sacrifice in a moral dilemma. In
Michał Białek +2 more
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