Results 11 to 20 of about 873,320 (341)

Individual Differences in Mental Accounting [PDF]

open access: yesFrontiers in Psychology, 2019
Individual differences in mental accounting have rarely been studied, and empirical evidence regarding the relation between mental accounting and personality characteristics is scarce.
Stephan Muehlbacher, Erich Kirchler
doaj   +8 more sources

An evolutionary game analysis of supervision behavior in public-private partnership projects: Insights from prospect theory and mental accounting [PDF]

open access: yesFrontiers in Psychology, 2023
Effective supervision is one of the important ways to ensure the smooth implementation of Public-Private Partnership (PPP) projects. To understand the characteristics of the decision-making behavior of the public and private sectors in the supervision of
Xiaotong Cheng, Min Cheng
doaj   +2 more sources

Revisiting mental accounting classic paradigms: Replication Registered Report of the problems reviewed in Thaler (1999) [PDF]

open access: yesRoyal Society Open Science
Mental accounting, the internal categorization system individuals adopt to manage their financial activities, may result in suboptimal decisions or decision-making not aligned with one’s own goals.
Mengfei Li, Gilad Feldman
doaj   +2 more sources

The Influence of Culture on the Lure of Choice, Mental Accounting, and Overconfidence [PDF]

open access: yesBehavioral Sciences
In the contemporary globalized landscape characterized by international and intercultural decision-making processes, interconnected supply chains, and diverse customer relations, susceptibility to biases and heuristics poses a substantial threat to the ...
Sebastian Hoffmann, Sajid Anwar
doaj   +2 more sources

Mental Accounting in the Housing Market [PDF]

open access: yesSSRN Electronic Journal, 2009
We report evidence that salience may have economically significant effects on homeowners' borrowing behavior, through a bias in favour of less salient but more costly loans. We outline a simple model in which some consumers are biased.
Almenberg, Johan, Karapetyan, Artashes
core   +10 more sources

The effect of mental accounting in the luxury market: prepared and unprepared consumers [PDF]

open access: yesFrontiers in Psychology
IntroductionSocial networking sites (SNSs) are increasingly influencing consumer behavior and attitudes toward luxury consumption by fostering social comparison and perceived inequality.MethodsWe conducted a survey with 320 U.S.-based participants ...
Dong Hyun Son, Dongwoo Ko, Ji-yeon Lee
doaj   +2 more sources

The role of mental accounting in risk-taking and spending: a meta-analysis of the house-money effect [PDF]

open access: yesFrontiers in Psychology
IntroductionThis study systematically analyzes the house-money effect, a phenomenon in which people become more financially risk-taking and wasteful after receiving unexpected income.
Kasumi Dan
doaj   +2 more sources

Behavioral influence and financial decision of individuals: A study on mental accounting process among Indian households

open access: yesCogent Economics & Finance, 2020
Studies noticed that individuals’ cognitive, psychological, and behavioral limitations always have some influence in their everyday decision making. And the financial decisions are no exceptions.
Mousumi Singha Mahapatra   +1 more
doaj   +2 more sources

The Role of Account Justificableness in Mental Accounting

open access: diamondThe Korean Journal of Consumer and Advertising Psychology, 2019
임혜빈   +2 more
openalex   +2 more sources

Home - About - Disclaimer - Privacy