Results 11 to 20 of about 108,183 (279)
Peran Pembelian Spontan dalam Menentukan Citra Merek Café
Binus Business Review, 2012 Cafe employers realize the importance of visual merchandising management to enhance brand image. Visual merchandising is the activity of promoting the sale of representative goods at retail outlets.
Retno Dewanti +2 more
doaj +1 more source
Merchandising na visão do consumidor: uma análise da prática do cross merchandising
Navus: Revista de Gestão e Tecnologia, 2020 O trabalho teve como objetivo analisar a avaliação da prática de cross merchandising na opinião dos consumidores. Procedeu-se, inicialmente, a uma revisão da literatura, focando na discussão acerca do merchandising, sua origem e evolução, seu conceito e ...
Taís Pasquotto Andreoli orcid +1 more
doaj +1 more source
Developing parametric design fashion products using 3D printing technology
Fashion and Textiles, 2021 This study created wearable fashion products with parametric design characteristics, using 3D printing technology. The goal of the study was to understand what parametric design features can be simulated with 3D modeling and printing technology, as well ...
Jiwoon Jeong +4 more
doaj +1 more source
An Approach for Predicting the Apparent Color of Carpets under Different Illuminants
Applied Sciences, 2022 The color appearance of residential carpets under different illuminants can influence the purchase decisions of consumers, visual merchandisers, and interior designers.
Sumit Mandal +6 more
doaj +1 more source
Journal the Winners, 2015 This research aims to classify the female consumer demographic segments linked by impulsive buying, to determine the effect of visual merchandising on impulsive buying, and to determine the effect of visual merchandising on impulsive buying with ...
Jessica Novia
doaj +1 more source
Fashion and Textiles, 2022 Electronic monitoring systems have been globally adopted to track criminals to ensure public safety efficiently. In this study, we aimed to assess the wearability of an electronic bracelet using multiple evaluation methods, including the evaluation of ...
Soo-Min Lee, So-Hyun Lee, Juyeon Park
doaj +1 more source
EFEITO DOS FATORES DE MERCHANDISING NAS VENDAS DO VAREJO [PDF]
RAE: Revista de Administração de Empresas, 2012 The studies of Mehrabian and Russell (1974), (researchers in the field of environmental psychology), have been instrumental in spreading the idea that the environmental features at the point of sale cause emotional reactions that lead to behavior that
Fabrício Rodrigues Feijó +1 more
doaj +2 more sources
Merchandising – charakter instytucji a wykorzystanie w praktyce
Acta Iuris Stetinensis, 2017 The present article is an approximation of institutions merchandising and its application in practice in Polish trade. This requires in the first place to analyze the same institution merchandising and normative acts on the basis of which the agreements ...
Tobiasz Serafin
doaj +1 more source
Vivat Academia, 2021 La creciente importancia de los portales de compra online frente al retail físico, hace necesario el desarrollo de estrategias en el punto de venta para que los consumidores sigan acudiendo a las mismas a comprar.
Pedro Pablo Marín Dueñas +1 more
doaj +1 more source
Vivat Academia, 2021 Frente a consumidores cada vez mejor informados y más exigentes, que también buscan que su compra se convierta en una experiencia y a la creciente importancia de los portales de compra onlinefrente al retailfísico, se hace necesario el desarrollo de ...
Pedro Pablo Marín Dueñas +1 more
doaj +1 more source