Results 11 to 20 of about 108,442 (278)
Sovremennye Issledovaniâ Socialʹnyh Problem, 2014 In the article it is told about the problem of effectiveness of the pharmacy merchandising in the drug store. Results of qualitative marketing research are showed. Investigation took place in the drug store with closed trade form.
Evelina Aleksandrovna Medvedeva +1 more
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Merchandising na visão do consumidor: uma análise da prática do cross merchandising
Navus: Revista de Gestão e Tecnologia, 2020 O trabalho teve como objetivo analisar a avaliação da prática de cross merchandising na opinião dos consumidores. Procedeu-se, inicialmente, a uma revisão da literatura, focando na discussão acerca do merchandising, sua origem e evolução, seu conceito e ...
Taís Pasquotto Andreoli orcid +1 more
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Developing parametric design fashion products using 3D printing technology
Fashion and Textiles, 2021 This study created wearable fashion products with parametric design characteristics, using 3D printing technology. The goal of the study was to understand what parametric design features can be simulated with 3D modeling and printing technology, as well ...
Jiwoon Jeong +4 more
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Merchandising Strategies: an analysis of their effectiveness in attracting new customers
RAN, 2021 Merchandising techniques have the purpose of attracting new customers and that they make strategic purchases at the different points of sale, even in the digital world.
Freddy Verastegui Tene +1 more
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Intellectual Property in Experience [PDF]
, 2018 In today’s economy, consumers demand experiences. From Star Wars to Harry Potter, fans do not just want to watch or read about their favorite characters— they want to be them. They don the robes of Gryffindor, flick their wands, and drink the butterbeer.
Sunder, Madhavi
core +3 more sources
Journal the Winners, 2015 This research aims to classify the female consumer demographic segments linked by impulsive buying, to determine the effect of visual merchandising on impulsive buying, and to determine the effect of visual merchandising on impulsive buying with ...
Jessica Novia
doaj +1 more source
Fashion and Textiles, 2022 Electronic monitoring systems have been globally adopted to track criminals to ensure public safety efficiently. In this study, we aimed to assess the wearability of an electronic bracelet using multiple evaluation methods, including the evaluation of ...
Soo-Min Lee, So-Hyun Lee, Juyeon Park
doaj +1 more source
EFEITO DOS FATORES DE MERCHANDISING NAS VENDAS DO VAREJO [PDF]
RAE: Revista de Administração de Empresas, 2012 The studies of Mehrabian and Russell (1974), (researchers in the field of environmental psychology), have been instrumental in spreading the idea that the environmental features at the point of sale cause emotional reactions that lead to behavior that
Fabrício Rodrigues Feijó +1 more
doaj +2 more sources
Interior Visual Merchandising and Its Role in Increasing Visual Attraction in Commercial Spaces
Journal of Architecture, Art & Humanistic Science, 2021 Visual merchandising is the practice in the retail industry of developing floor plans and three-dimensional displays in order to maximize sales. Both goods and services can be displayed to highlight their features and benefits.1 The purpose of such ...
Amr El Halaby, Diaaeldin Tantawy
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Merchandising – charakter instytucji a wykorzystanie w praktyce
Acta Iuris Stetinensis, 2017 The present article is an approximation of institutions merchandising and its application in practice in Polish trade. This requires in the first place to analyze the same institution merchandising and normative acts on the basis of which the agreements ...
Tobiasz Serafin
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