Results 11 to 20 of about 2,693,635 (326)
Humanities & Social Sciences Communications, 2021 A substantial number of factors have been examined on the potentials of SMEs to exploit mobile marketing devices to achieve a competitive edge. However, the limited scholarly investigation has focused on the demographic characteristics of top executives ...
Sunday C. Eze +3 more
doaj +2 more sources
PELATIHAN TATA KELOLA PEMASARAN PRODUK BERBASIS MOBILE MARKETING UKM INDUSTRI PERAK
Abdimas: Jurnal Pengabdian Masyarakat Universitas Merdeka Malang, 2018 Program kemitraan masyarakat merupakan salah satu bentuk pengabdian kepada masyarakat yang bertujuan untuk meningkatkan kinerja pengelola UMKM, dalam bidang tata kelola pemasaran produk dan pemasaran berbasis mobile marketing.
Ernani Hadiyati +2 more
doaj +2 more sources
Storytelling and social networking as tools for digital and mobile marketing of luxury fashion brands [PDF]
International Journal of Interactive Mobile Technologies, 2017 This research intends to discover what the current strategies in digital marketing that are being carried out by brands in the luxury fashion sector are.
Garcia Medina, Irene +2 more
core +3 more sources
International Journal of Membrane Science and Technology, 2023 This research investigated user-centric strategies in mobile marketing, focusing on consumer engagement and conversion rates. 400 questionnaires were distributed, with 385 usable responses obtained.
Mohammad Khalaf Daoud +3 more
semanticscholar +1 more source
Behaviorally targeted location-based mobile marketing
Journal of the Academy of Marketing Science, 2021 Marketers increasingly use behavioral targeting in location-based mobile marketing (LBMM). However, highly personalized marketing messages like this may backfire by eliciting consumer reactance.
S. F. Bernritter, P. Ketelaar, F. Sotgiu
semanticscholar +1 more source
Mobile Marketing in Business Sustainability: A Bibliometric Analysis
TEM Journal, 2022 The rising of mobile marketing in business is gaining attention from the small medium business to corporate level. The purpose of this paper is to review the literature on the topic “mobile marketing” from 2010 to 2020.
Wan Mohd Hirwani Wan Hussain +1 more
semanticscholar +1 more source
A Review of Customer Acceptance and Mobile Marketing
Problemy Zarządzania - Management Issues, 2021 Purpose: This article aims to organize and classify research on consumer behavior in mobile marketing, namely customer acceptance. Methods/design: To facilitate the search and synthesis of studies, the first step in the approach is to build a ...
Thi Hong Ngoc Nguyen
semanticscholar +1 more source
Cogent Business & Management, 2023 Grape farming is a significant part of agricultural production in the central region of Dodoma and contributes tremendously to improving the livelihood of farmers. Smallholder farmers in Tanzania have been encouraged to use mobile phones for agricultural
Alex I. Nyagango +2 more
doaj +1 more source
Jurnal Studi Manajemen Organisasi, 2018 Mobile technology has emerged as a new potential tool for marketing activities. The emphasis of mobile phone marketing in this study is fashion mobile phone marketing via SMS or Blackberry Message.
Riandhita Eri Werdani +2 more
doaj +1 more source
Mobile phone and beef cattle marketing: The case of Girar Jarso district of Oromia region, Ethiopia
Cogent Food & Agriculture, 2021 Mobile phone serves as a means for the farmers to have access to beef cattle markets. This study is designed to assess the contributions, determinants, and constraints in the use of the mobile phone for beef cattle marketing.
Yohannes Girma, Adi Kelil
doaj +1 more source