Results 201 to 210 of about 24,215 (249)
Some of the next articles are maybe not open access.
2020
The mobile device is a critical touchpoint between the logistical and promotional infrastructure of marketing and the everyday lives of consumers. Mobile devices like the smartphone are taken up by marketers as part of their efforts to harness consumer creativity and to make consumers visible. Mobile marketing emerges from a longer history of marketers
Bartłomiej Kurzyk +2 more
+5 more sources
The mobile device is a critical touchpoint between the logistical and promotional infrastructure of marketing and the everyday lives of consumers. Mobile devices like the smartphone are taken up by marketers as part of their efforts to harness consumer creativity and to make consumers visible. Mobile marketing emerges from a longer history of marketers
Bartłomiej Kurzyk +2 more
+5 more sources
Resource Mobility and Market Performance
Dynamic Games and Applications, 2023zbMATH Open Web Interface contents unavailable due to conflicting licenses.
Colombo, Luca, Labrecciosa, Paola
openaire +3 more sources
Young Consumers, 2006
Reminds us that mobile phones are ubiquitous and a status symbol for young people, so that more traditional media are getting on the act: Emap publishes a number of teenage magazine brands that have mobile databases and regards mobile marketing as a valuable tool, since messages to an opted‐in audience are targeted and relevant.
Alex Michael, Ben Salter
openaire +2 more sources
Reminds us that mobile phones are ubiquitous and a status symbol for young people, so that more traditional media are getting on the act: Emap publishes a number of teenage magazine brands that have mobile databases and regards mobile marketing as a valuable tool, since messages to an opted‐in audience are targeted and relevant.
Alex Michael, Ben Salter
openaire +2 more sources
2013
We are living in a world wherein there soon will be more mobile phone subscriptions than people. In 2000 there were less than a billion mobile subscriptions worldwide. Today, there are more than 6 billion. Accordingly, it is predicted by the World Bank that mobile subscription “will soon exceed that of the human population…as it is common in many ...
Alpana M. Desai, Edward Forrest
+5 more sources
We are living in a world wherein there soon will be more mobile phone subscriptions than people. In 2000 there were less than a billion mobile subscriptions worldwide. Today, there are more than 6 billion. Accordingly, it is predicted by the World Bank that mobile subscription “will soon exceed that of the human population…as it is common in many ...
Alpana M. Desai, Edward Forrest
+5 more sources
2018
Die rasante Verbreitung mobiler Endgeräte und die damit einhergehenden Verbesserungen der Technik haben in den letzten Jahren dazu geführt, dass Unternehmen ihre Werbebudgets verstärkt in mobiles Marketing investieren. Verglichen mit klassischer Werbung zeichnet sich mobiles Marketing durch eine personalisierte und ortsspezifische Ansprache des Emp ...
Nufer, Gerd, Donges, Felix
openaire +4 more sources
Die rasante Verbreitung mobiler Endgeräte und die damit einhergehenden Verbesserungen der Technik haben in den letzten Jahren dazu geführt, dass Unternehmen ihre Werbebudgets verstärkt in mobiles Marketing investieren. Verglichen mit klassischer Werbung zeichnet sich mobiles Marketing durch eine personalisierte und ortsspezifische Ansprache des Emp ...
Nufer, Gerd, Donges, Felix
openaire +4 more sources
2009
Le téléphone mobile est dans toutes les poches de vos clients et/ou de vos prospects… Il constitue donc un outil très intéressant parce qu’il peut vous permettre de tous les toucher rapidement et à tout moment. Divers paramètres font que vous devrez, si vous optez pour des solutions de marketing mobile, prendre beaucoup de précautions et vous entourez ...
Liénard, Fabien, Jacob, Florence
openaire +3 more sources
Le téléphone mobile est dans toutes les poches de vos clients et/ou de vos prospects… Il constitue donc un outil très intéressant parce qu’il peut vous permettre de tous les toucher rapidement et à tout moment. Divers paramètres font que vous devrez, si vous optez pour des solutions de marketing mobile, prendre beaucoup de précautions et vous entourez ...
Liénard, Fabien, Jacob, Florence
openaire +3 more sources
2016
Integrated Marketing Communications (IMC) was gaining popularity even before the World Wide Web. But with the explosion of online marketing, it is nearly impossible to avoid integration. This chapter will explore how digital and mobile marketing are dictating such changes in marketing.
Kenneth E. Harvey, Yulia An
openaire +1 more source
Integrated Marketing Communications (IMC) was gaining popularity even before the World Wide Web. But with the explosion of online marketing, it is nearly impossible to avoid integration. This chapter will explore how digital and mobile marketing are dictating such changes in marketing.
Kenneth E. Harvey, Yulia An
openaire +1 more source