Results 221 to 230 of about 24,215 (249)

Luxury fashion brand customers’ perceptions of mobile marketing: Evidence of multiple communications and marketing channels

Journal of Retailing and Consumer Services, 2022
Yllka Azemi, Wilson Ozuem, Ria Wiid
exaly  

Market Mobilities:

2020
openaire   +1 more source

Mobile social media marketing: a new marketing channel among digital natives in higher education?

Journal of Marketing for Higher Education, 2022
Lai-Wan Wong, Garry Wei-Han Tan, Jun-Jie Hew   +2 more
exaly  

The effects of augmented reality mobile app advertising: Viral marketing via shared social experience

Journal of Business Research, 2021
Eunyoung Sung
exaly  

Mobile marketing research: The-state-of-the-art

International Journal of Information Management, 2010
Kaan Varnali, Aysegul Toker
exaly  

Mobile Shopper Marketing: Key Issues, Current Insights, and Future Research Avenues

Journal of Interactive Marketing, 2016
Venkaṭesh Shankar, Mirella Kleijnen, Suresh Ramanathan   +2 more
exaly  

Mobil marketing

2006
Mobil marketing - reklama a podpora prodeje prostřednictvím mobilních telefonů. Technologické a kulturní předpoklady vzniku tohoto odvětví. Mobil marketing a marketingový mix, možnosti synergie. Nástroje mobil marketingu - reklamní SMS a MMS, lokační služby, soutěže, ankety a hlasování, věrnostní systémy, mobilní obsah. Subjekty mobil marketingu.
openaire   +1 more source

Personalized mobile marketing strategies

Journal of the Academy of Marketing Science, 2019
Siliang Tong, Xueming Luo, Bo Xu
exaly  

Mobile Marketing in the Retailing Environment: Current Insights and Future Research Avenues

Journal of Interactive Marketing, 2010
Venkaṭesh Shankar, Alladi Venkaṭesh, Charles F Hofacker   +2 more
exaly  

Mobile Marketing: A Synthesis and Prognosis

Journal of Interactive Marketing, 2009
Venkaṭesh Shankar, Sridhar Balasubramanian   +1 more
exaly