Results 221 to 230 of about 24,261 (247)

Mobil marketing

2006
Mobil marketing - reklama a podpora prodeje prostřednictvím mobilních telefonů. Technologické a kulturní předpoklady vzniku tohoto odvětví. Mobil marketing a marketingový mix, možnosti synergie. Nástroje mobil marketingu - reklamní SMS a MMS, lokační služby, soutěže, ankety a hlasování, věrnostní systémy, mobilní obsah. Subjekty mobil marketingu.
openaire   +1 more source

The impact of customised mobile marketing on passenger shopping behaviour in the airport terminal

Journal of Retailing and Consumer Services, 2022
Cheng-Lung Wu
exaly  

Mobile marketing research: The-state-of-the-art

International Journal of Information Management, 2010
Aysegul Toker, Kaan Varnali
exaly  

Personalized mobile marketing strategies

Journal of the Academy of Marketing Science, 2019
Siliang Tong, Xueming Luo, Bo Xu
exaly  

A Thematic Exploration of Digital, Social Media, and Mobile Marketing: Research Evolution from 2000 to 2015 and an Agenda for Future Inquiry

Journal of Marketing, 2016
Cáit Lamberton, Andrew T Stephen
exaly  

Mobile Shopper Marketing: Key Issues, Current Insights, and Future Research Avenues

Journal of Interactive Marketing, 2016
Mirella Kleijnen, Venkaṭesh Shankar, Suresh Ramanathan   +2 more
exaly  

Mobile marketing: a contemporary strategic perspective

International Journal of Technology Marketing, 2014
Demetris Vrontis, Alkis Thrassou
exaly  

Factors Influencing Consumer Acceptance of Mobile Marketing: A Two-Country Study of Youth Markets

Journal of Interactive Marketing, 2009
Andrew J Rohm
exaly  

Mobile Marketing

2015
openaire   +1 more source

Mobile Marketing: A Synthesis and Prognosis

Journal of Interactive Marketing, 2009
Venkaṭesh Shankar, Sridhar Balasubramanian   +1 more
exaly