Results 211 to 220 of about 24,215 (249)
Some of the next articles are maybe not open access.
2022
Em 2011, Luke Wroblewski defendeu, com o seu livro Mobile First (Wroblewski, 2011), a ideia de que os dispositivos móveis deverão ser os dispositivos prioritários para o design e desenvolvimento de websites, aplicações, e outros produtos digitais. Uma posição verdadeiramente presciente de Wroblewski, pois em 2011 apenas 6% do tráfego web mundial era ...
openaire +1 more source
Em 2011, Luke Wroblewski defendeu, com o seu livro Mobile First (Wroblewski, 2011), a ideia de que os dispositivos móveis deverão ser os dispositivos prioritários para o design e desenvolvimento de websites, aplicações, e outros produtos digitais. Uma posição verdadeiramente presciente de Wroblewski, pois em 2011 apenas 6% do tráfego web mundial era ...
openaire +1 more source
2009
Recently, cellular phones capable of accessing the Internet are prevailing rapidly in Japan. First, their functions and features are examined: Classification of services offered at i-mode; Characteristics of cyberspace communication tools and their comparisons with mobile instrument; Strengths and weaknesses of mobile phones.
openaire +1 more source
Recently, cellular phones capable of accessing the Internet are prevailing rapidly in Japan. First, their functions and features are examined: Classification of services offered at i-mode; Characteristics of cyberspace communication tools and their comparisons with mobile instrument; Strengths and weaknesses of mobile phones.
openaire +1 more source
Mobile Permission Marketing: Framing the Market Inquiry
International Journal of Electronic Commerce, 2003The emergence of a mobile data infrastructure interconnected with the Internet and television marks the advent of a new marketing channel based on mobile messaging and complementary to traditional marketing channels and the Internet. Mobile marketing test drives are proliferating around the world, with the United Kingdom as the laboratory of innovation.
Petros Kavassalis +5 more
openaire +1 more source
International Journal of Technology and Educational Marketing, 2012
As schools deploy mobile web capabilities, students have the ability to connect anytime, anywhere giving universities an important tool to engage and connect with university target markets. With mobile based internet usage expected to exceed desktop usage within the next four years this study focuses on understanding the role of this technology in ...
Thomas J. Hayes, Mary M. Walker
openaire +1 more source
As schools deploy mobile web capabilities, students have the ability to connect anytime, anywhere giving universities an important tool to engage and connect with university target markets. With mobile based internet usage expected to exceed desktop usage within the next four years this study focuses on understanding the role of this technology in ...
Thomas J. Hayes, Mary M. Walker
openaire +1 more source
Administrative Science Quarterly, 2015
This study examines how actors from diverse and competing social groups can come to identify as members of a common market rather than as agents of their discrete social groups. Using data on new-investor recruitment into Kenya’s nascent capital market, the Nairobi Securities Exchange, from 2005 through 2008, I identified mechanisms driving social ...
openaire +1 more source
This study examines how actors from diverse and competing social groups can come to identify as members of a common market rather than as agents of their discrete social groups. Using data on new-investor recruitment into Kenya’s nascent capital market, the Nairobi Securities Exchange, from 2005 through 2008, I identified mechanisms driving social ...
openaire +1 more source
Framework for Mobile Marketing
2010This chapter suggests that mobile marketing research take an Interaction Design approach through the adoption of the Locales Framework as an alternative perspective to investigate the context of mobile marketing. The research shows how such an approach can integrate marketing and new technology research, highlighting the issues and opportunities ...
Lee, Dennis +2 more
openaire +3 more sources
Mobile Communications / Mobile Marketing
2010Mobile communications have become so widespread around the world that they are now ubiquitous, mostly due to the widespread availability, adoption, and affordability of mobile technologies. Today, there are almost 5 billion mobile phone subscriptions worldwide.
openaire +1 more source
Spezialfall: Mobile Marketing – Mobile verändert das Performance-Marketing
2017Die grosten Anderungen furs Performance-Marketing hat das Aufkommen von Smartphones und Tablets als primare Online-Zugangsgerate gebracht. Plotzlich funktionierte das konventionelle Tracking nicht mehr und die Art der Nutzung hat sich fundamental verandert.
Ingo Kamps, Daniel Schetter
openaire +1 more source