Results 231 to 240 of about 24,215 (249)

Mobile Marketing

2015
openaire   +1 more source

Mobile Word-Of-Mouth - A Grounded Theory of Mobile Viral Marketing

Journal of Information Technology, 2009
Key Pousttchi, Dietmar G Wiedemann
exaly  

Consumer attitudes towards mobile marketing in the smart phone era

International Journal of Information Management, 2013
Jeff Mccarthy, Jennifer Rowley
exaly  

Factors Influencing Consumer Acceptance of Mobile Marketing: A Two-Country Study of Youth Markets

Journal of Interactive Marketing, 2009
Fareena Sultân, Andrew J Rohm, Tao Gao   +2 more
exaly  

Diffusion and success factors of mobile marketing

Electronic Commerce Research and Applications, 2005
Arno Scharl, Astrid Dickinger, Jamie Murphy   +2 more
exaly  

Consumer Decision-making Processes in Mobile Viral Marketing Campaigns

Journal of Interactive Marketing, 2014
Martin Spann
exaly  

Innovative mobile marketing via smartphones

Marketing Intelligence and Planning, 2012
Ajax Persaud
exaly  

A Thematic Exploration of Digital, Social Media, and Mobile Marketing: Research Evolution from 2000 to 2015 and an Agenda for Future Inquiry

Journal of Marketing, 2016
Cáit Lamberton, Andrew T Stephen
exaly  

Content design of advertisement for consumer exposure: Mobile marketing through short messaging service

International Journal of Information Management, 2017
Mahmud Akhter Shareef, Yogesh K Dwivedi, Uma Kumar   +2 more
exaly  

Mobile Marketing

2016
Xiaolin Li, Jiang Wu, Yue Sun
openaire   +1 more source