Results 231 to 240 of about 24,261 (247)

Mobile marketing: an analysis of key success factors and the European value chain

International Journal of Management and Decision Making, 2005
Andrea Rangone
exaly  

Mobile Marketing in the Retailing Environment: Current Insights and Future Research Avenues

Journal of Interactive Marketing, 2010
Charles F Hofacker, Venkaṭesh Shankar, Alladi Venkaṭesh   +2 more
exaly  

Innovative mobile marketing via smartphones

Marketing Intelligence and Planning, 2012

exaly  

Consumer attitudes towards mobile marketing in the smart phone era

International Journal of Information Management, 2013
Jeff Mccarthy, Jennifer Rowley
exaly  

Mobile Word-Of-Mouth - A Grounded Theory of Mobile Viral Marketing

Journal of Information Technology, 2009
Key Pousttchi, Dietmar G Wiedemann
exaly  

Enablers and inhibitors of permission-based marketing: A case of mobile coupons

Journal of Retailing and Consumer Services, 2013
Hyunjoo Im
exaly  

Mobile Marketing

2016
Xiaolin Li, Jiang Wu, Yue Sun
openaire   +1 more source

Consumers un-tethered: A three-market empirical study of consumers' mobile marketing acceptance

Journal of Business Research, 2013
Margherita Pagani, Andrew J Rohm
exaly  

Mobile marketing: A literature review on its value for consumers and retailers

Journal of Retailing and Consumer Services, 2014
exaly  

Brand in the hand: A cross-market investigation of consumer acceptance of mobile marketing

Business Horizons, 2012
Margherita Pagani
exaly