Results 21 to 30 of about 2,693,635 (326)
Mobile marketing campaigns: practices, challenges and opportunities
International Journal of Business Innovation and Research, 2020 Increased use of smartphone and other mobile devices means more frequent contact between the brands and consumers. Interactions happen on anytime, anywhere basis, going much beyond the boundaries of traditional customer connect.
Vikas Kumar, S. Mittal
semanticscholar +1 more source
The Application of Mobile fNIRS in Marketing Research—Detecting the “First-Choice-Brand” Effect
Frontiers in Human Neuroscience, 2018 Recent research in the field of “neuro-marketing” shows promise to substantially increase knowledge on marketing issues for example price-perception, advertising efficiency, branding and shopper behaviour.
Caspar Krampe +2 more
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Measuring Consumer Engagement in Omnichannel Retailing: The Mobile In-Store Experience (MIX) Index
Frontiers in Psychology, 2021 We draw insights from Activity Theory within the field of human-computer interaction to quantitatively measure a mobile in-store experience (MIX), which includes the suite of shopping activities and retail services that a consumer can engage in when ...
Charles Aaron Lawry, Anita D. Bhappu
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The Impact of Mobile Marketing Campaigns on Consumers [PDF]
Annals of Dunarea de Jos University. Fascicle I : Economics and Applied InformaticsUnderstanding how the different components of mobile marketing influence consumer decisions can guide companies in developing more effective marketing strategies that lead to improved business outcomes.
Alina Matric +6 more
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Acta Universitatis Bohemiae Meridionalis, 2012 This thesis is supposed to summarize all available information about instruments of mobile marketing and then to analyze customer´s reaction when the instruments are applied.
Monika Březinová, Michael Rost
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Recognizing Behavior of Viral Marketing [PDF]
کاوشهای مدیریت بازرگانی, 2020 Adopting a comprehensive approach based on the models of planned behavior, technology adoption and Palka, this research is an attempt to identify the factors affecting the attitude, intention and behavior of mobile viral marketing among young consumers ...
Bagher Asgarnezhad Nouri +1 more
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International Journal of Engineering Business and Management, 2019 While mobile marketing is widely practised in developed countries, this is not always the case for developing countries, such as Jordan, where the acceptance level for mobile marketing remains low.
B. Eneizan +4 more
semanticscholar +1 more source
Mobile Marketingapplication/pdf Recently, cellular phones capable of accessing to the Internet are prevailing rapidly in Japan. First, their functions and features are examined. -Classification of services offered at i-mode -Characteristics of cyberspace communication tools and their comparisons with mobile instrument -Strengths and weaknesses of mobile phones Then ...
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The Role of Knowledge Management in Mobile Marketing
Marketing of Scientific and Research Organizations, 2017 Mobile marketing is one of the fastest growing channels of marketing information. Mobile terminal devices and mobile networks allow for mass personalisation of content transmitted to individual recipients thereby facilitating recipient segmentation ...
Łukowski Wojciech
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Why young consumers are not open to mobile marketing communications [PDF]
, 2007 This paper explores young people's motivations for using mobile phones. Older adolescents' everyday use of traditional and new forms of mediated communication were explored in the context of their everyday lives, with data generated from self-completion ...
Grant, Ian, O'Donohoe, Stephanie
core +2 more sources