Results 21 to 30 of about 4,816 (260)
Review by Systematically Working with Multimodal Data Research Methods in Multimodal Discourse Analysis, by Sigrid Norris.
Elena Mattei
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A Multimodal Discourse Analysis in Pantene Advertisement
Advertisement is a persuasive media aimed at persuading and influencing the public. Every day, the advertisement can be found anywhere, such as in a newspaper, television, radio, and also magazine. Pantene is a shampoo product that is very famous especially among women. Its advertisement can be found almost in every media.
Wulan Sari, Venti, Noverino, Romel
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A GLIMPSE AT THE DISCOURSE OF NEWS VALUES [PDF]
This book review analyses the monograph authored by Monika Bednarek and Helen Caple, The discourse of news values. The book is divided into four parts and it deals with theoretical aspects, empirical studies, and future research avenues. The goals of the
Crina HERȚEG
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Viewers’ Language Styles on Gold Digger: A Multimodal Analysis
This paper undertakes viewers' languages style on gold digger using a multimodal analysis. This paper aims to depict the language style of viewer comments on Gold Digger prank in YouTube channel content.
Neny Namirah, Didin Nuruddin Hidayat
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Multimodality in Online Political Discourse: Internet Memes about Scottish Independence
The article is dedicated to the mediation of the possible independence of Scotland in social networks. A multimodal analysis of thematic Internet memes 2014-2016 is carried out as examples of online political discourse.
O. A. Blinova
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The article is devoted to the analysis of English discourse sense space formation with the help of multi-level resources and modes, each of which offers its own options and limitations. Language means used in a certain discourse form meanings that, under
Victoria L. Malakhova
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Multimodal discourse analysis of automotive websites
Abstract In this paper, we study the multimodal discourse of automotive websites, aiming to contribute to the improvement and upgrading of automotive websites. To this end, this paper mines the data of advertising discourse, website visual effect, and feedback of auto website usage based on the KNN algorithm optimized by K-value ...
Qiang Ma, Hanita Hassan
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Integrating systemic functional and cognitive approaches to multimodal discourse analysis
This study explores the complementarities between systemic functional and cognitive metaphorical approaches to multimodal discourse analysis. Their common concern with the construal of human experience and their shared theoretical foundation of ...
Dezheng Feng, Elaine Espindola
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Postcolonial Discourse in Coogler’s Black Panther: A Multimodal Critical Discourse Analysis
This article deals with the investigation of the existence of postcolonial discourse in Coogler’s Black Panther (2018). The study aims to reveal and examine the existence of social issues related to Bhabha’s notion of postcolonialism represented through ...
Albert Tallapessy +2 more
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This article conducts a detailed analysis of multimodal signifiers in a popular Hindi film Dostana (meaning friendship) with particular focus on film’s (non) heteronormative and sexist system of signification.
Rizwan, Snobra
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