Multimodal discourse analysis of automotive websites
Abstract In this paper, we study the multimodal discourse of automotive websites, aiming to contribute to the improvement and upgrading of automotive websites. To this end, this paper mines the data of advertising discourse, website visual effect, and feedback of auto website usage based on the KNN algorithm optimized by K-value ...
Qiang Ma, Hanita Hassan
openaire +1 more source
Revealing Possible Truths Behind “Coolest Monkey in the Jungle”: Ideational Making Analysis Approach [PDF]
Multimodal Critical Discourse Analysis (CDA)-commonly defined as a discourse analysis approach that focuses on both linguistic and non-linguistic resources- has been witnessing increasing popularity in the research area.
Khasbani, I. (Imam)
core +3 more sources
On the Role of Visuals in Multimodal Answers to Medical Questions [PDF]
This paper describes two experiments carried out in order to investigate the role of visuals in multimodal answer presentations for a medical question answering system.
Bosma, Wauter +5 more
core +8 more sources
Postcolonial Discourse in Coogler’s Black Panther: A Multimodal Critical Discourse Analysis
This article deals with the investigation of the existence of postcolonial discourse in Coogler’s Black Panther (2018). The study aims to reveal and examine the existence of social issues related to Bhabha’s notion of postcolonialism represented through ...
Albert Tallapessy +2 more
doaj +1 more source
"This brings back a lot of memories": a case study in the analysis of digital video production by young learners [PDF]
This paper discusses a three and a half minute video written, shot and edited by two eleven year old children in London in the summer of 2003. Key questions which were used to structure the discussion included the following: When the children work in a ...
Potter, John
core +3 more sources
Key Components of Musical Discourse Analysis [PDF]
Musical discourse analysis is an interdisciplinary study which is incomplete without consideration of relevant social, linguistic, psychological, visual, gestural, ritual, technical, historical and musicological aspects.
Agawu +114 more
core +1 more source
Video Highlight Prediction Using Audience Chat Reactions
Sports channel video portals offer an exciting domain for research on multimodal, multilingual analysis. We present methods addressing the problem of automatic video highlight prediction based on joint visual features and textual analysis of the real ...
Bansal, Mohit +3 more
core +1 more source
Multimodal discourse in EFL instruction: Implications for language competence, cognitive engagement, and multimodal literacy [PDF]
Multimodal discourse has become increasingly relevant in language education. Although conventional texts continue to dominate English as a Foreign Language (EFL) instruction, interest in multimodal forms of communication has grown in recent years.
Victoria L. Malakhova
doaj +1 more source
Motor (but not auditory) attention affects syntactic choice [PDF]
Understanding the determinants of syntactic choice in sentence production is a salient topic in psycholinguistics. Existing evidence suggests that syntactic choice results from an interplay between linguistic and non-linguistic factors, and a speaker’s
Ibbotson, Paul +4 more
core +3 more sources
An SF-MDA of the Textual and the Logical Cohesive Devices in a Postgraduate Accounting Course
The use of cohesive devices in academic discourse not only improves the quality of writing but also enhances our learning experiences. This study aims to explain how the multimodal accounting discourse is constructed by postgraduate business students ...
Hesham Suleiman Alyousef
doaj +1 more source

