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An Insight into Contemporary Theory of Metaphor

open access: yes
The perception of metaphor has changed a lot since the end of the 20th century. Metaphor is no longer considered to be a purely literary trope, the boundaries of its usage have shifted greatly. Metaphor nowadays is an expressive means studied in numerous
Tretjakova, Jeļena
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Multimodal metaphor and multimodal metonymy in television advertising

open access: yesTopics in Linguistics
Zuzana Kováčová   +1 more
openaire   +1 more source

Contagious Metaphor

open access: yes
The metaphor of contagion pervades critical discourse across the humanities, the medical sciences, and the social sciences. It appears in such terms as 'social contagion' in psychology, 'financial contagion' in economics, 'viral marketing' in business ...
Mitchell, Peta.
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