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Visual and multimodal metaphor in film
2016Lakoff and Johnson’s (1980) pioneering work claimed that human beings think metaphorically, thereby initiating a remarkable revival of the scholarly interest in this queen of tropes. This interest reigned at first primarily among linguists. Since then, however, metaphor research has considerably broadened beyond the investigation of its verbal ...
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Visual and multimodal interaction of metaphor and metonymy
Contemporary Discourses of Hate and Radicalism Across Space and Genres, 2022Charles Forceville
exaly
Dispossession in the cartoon: multimodal metaphor
2013Uma premissa básica dos estudos contemporaneous em comunicação é que a interação comunicativa frequentemente ocorre pelo uso de múltiplos sistemas semióticos, com o suporte de tecnologías de comunicação. Metáforas produzidas e distribuídas em diferentes modos semióticos têm sido estudadas em um projeto de pesquisa em andamento que analisa ...
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Argument by Multimodal Metaphor as Strategic Maneuvering in TV Commercials: A Case Study
Argumentation, 2018Chuanrui Zhang
exaly