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MULTIMODAL METAPHORS IN A “TRADE WAR”
2021The following article is devoted to considering multimodal metaphors in the political media discourse. The figurative representation of the surrounding reality, the use of various associations, the inevitable deciphering of cultural codes by the reader may well contribute to the realization of author's intentions. Placing a metaphor in the introductory
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Multimodal metaphors in contemporary experimental literature
Metaphor and the Social World, 2013Multimodal metaphor studies has hitherto neglected one key arena in the creative arts: literature. This article explores four case studies of multimodal metaphor within contemporary experimental literature. In poetry, the metaphor EMOTIONS ARE OBJECTS is discussed within Anne Carson’s (2009) accordion ‘poem in a box’, in which the poet struggles with ...
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Moral metaphors in anatomy and multimodality
2022Abstract This chapter takes on anatomic and multimodal perspectives on moral metaphor analysis. It examines the nature of the moral metaphors with a decompositional approach to metaphorical-compound analysis (DAMCA), addressing some issues concerning their target and source concepts. The main arguments are: first, moral metaphors are not
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Metaphoric Listening for Multimodal Engagement
This chapter shares the strategies a pair of co-teachers used to support the interactive positioning and disrupt the deficit positioning of a language-diverse learner in their classroom. Furthermore, by engaging in inquiry, the teachers reflected on their own practice and gained valuable insights into the student’s understanding and engagement.Martha Sandstead +3 more
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Multimodal metaphors in political entertainment
Review of Cognitive Linguistics, 2013Metaphor is one of the primary ways we accommodate and assimilate information and experience into our conceptual organization of the world. The present study investigates the internal cognitive mechanisms of multimodal-metaphor construction in the television genre of animated political cartoons.
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Multimodal Metaphor and Metonymy in Advertising
2017Metaphor and metonymy appeal to us because they evoke mental images in unique but still recognisable ways. The potential for figurative thought exists in everyone, and it pervades our everyday social interactions. In particular, advertising offers countless opportunities to explore the way in which people think creatively through metaphor and metonymy.
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Reliability in the identification of metaphors in (filmic) multimodal communication
Multimodal Communication, 2022Marianna Bolognesi, Lorena Bort-Mir
exaly