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Nation Branding: An Analysis of Botswana’s National Brand
International Journal of Business Administration, 2012 This paper evaluates Botswana’s national branding using the Gilmore (2002) and the Echtner & Ritchie (2003) models. The methodology involved an examination of the extant literature to identifying key factors that influence brand perceptions for a nation and the nature of those factors. The findings showed that the Botswana branding incorporated most of
Edward E. Marandu +2 more
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Nation branding: what is being branded? [PDF]
Journal of Vacation Marketing, 2006 Nation branding and nation brand are two different concepts. A nation has a brand image with or without nation branding. This paper examines the concept of nation branding, focusing on the central question of what is being branded.
Anholt, S. +9 more
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Nation branding and development : poverty panacea or business as usual? [PDF]
, 2016 According to nation branding consultants, problems of underdevelopment and global inequality are, to a significant extent, a product of the negative images peddled by charities and the broader development industry.
Browning, Christopher S.
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Branding of countries and nations [PDF]
Kultura, 2013 A growing number of countries are beginning to understand the importance and the necessity for country branding and taking care of their global image and reputation. Having realized that a good name and a positive image affect not only the number of tourist arrivals but also the investments, products, award of various sports and cultural events etc, as
Dejan Dašić
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Nation Branding: Beautiful Bangladesh [PDF]
Asian Business Review, 2013 Recently a word ‘Nation Branding’ or ‘Branding Bangladesh’ is practiced a lot. A nation brand is the total sum of all perceptions of a nation in the mind of international stakeholders which may contain some of the following elements: people, place, culture, language, history, food, fashion, famous faces (celebrities), global brands, etc.
Wahida Shahan Tinne
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Reviewing nation branding indexes: an approach to their methodologies and results [PDF]
Nation branding refers to the strategic management of a country’s image to ensure that it is a fair, balanced, and useful reflection of the country itself.
Badenes Plá, Vicente +2 more
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Branding the nation: Towards a better understanding [PDF]
, 2009 This paper aims to clarify some misunderstanding about nation branding. It examines the origins and interpretations of the concept, and draws a comparison between nation branding and commercial branding.
A Triandafyllidou +33 more
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Nation brand and competitiveness of companies: Alternative approach to nation branding [PDF]
Vestnik of Saint Petersburg University. Management, 2021 The purpose of this study is to identify factors by which the nation brand builds a competitive advantage for various activities implemented in the country and to develop an alternative approach to nation branding, which allows to increase the competitiveness of companies operating in the country.
openaire +1 more source
Nation Branding: Issues, Insights and Impacts [PDF]
, 2013 We are honoured to present this special issue of Corporate Reputation Review devoted to the increasingly studied field of nation branding. This special issue is intended to contribute to the ongoing production of high-quality academic research in the ...
Dinnie, Keith +2 more
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