Results 11 to 20 of about 104,961 (263)
El tequila para consumo nacional como una ventana de oportunidades para el pequeño productor agavero [PDF]
, 2023 The objective of this research was to determine the degree of knowledge that the inhabitants of the Guadalajara Metropolitan Area (made up of the municipalities Guadalajara, Tlajomulco de Z\'u\~niga, Tlaquepaque, Zapopan and Tonal\'a) had regarding tequila and the brands produced in Los Altos of Jalisco.
arxiv +1 more source
Simultaneous measurement of organic scintillator response to carbon and proton recoils [PDF]
Phys. Rev. C 104, 014609, Published 9 July 2021, 2021 Background: Organic scintillators are widely used for neutron detection in both basic nuclear physics and applications. While the proton light yield of organic scintillators has been extensively studied, measurements of the light yield from neutron interactions with carbon nuclei are scarce.
arxiv +1 more source
NATION BRAND, NATIONAL PRESTIGE, AND THE SOCIAL IMAGINARIES OF THE ADVANCED NATION IN SOUTH KOREA [PDF]
, 2021 The dissertation focused on how the discourses and institutions of nation branding and public diplomacy reshaped the social imaginary of the nation. Following the trajectory of the nation branding discourse in South Korea in the first fifteen years of ...
Lee, Jung-Yup
core +2 more sources
Introduction : nation branding and competitive identity in world politics [PDF]
, 2017 To date (critical) geopolitics has had little to say about contemporary competitive identity practices of nation branding in global politics, while existing analyses of nation branding in other disciplines have tended to overlook its geopolitical ...
Browning, Christopher S. +1 more
core +1 more source
Soft power: Power of attraction or confusion? [PDF]
, 2008 Despite its popularity soft power remains power of confusion. The paper examines the concept, with a special focus on the nature and sources of soft power.
B Gill +12 more
core +1 more source
Archives of Design Research, 2013 Background : This research is to analyze recent trends in the nation branding research and to present the concept of ‘A Nation-Brand Management (NBM)’ as an inclusive and integrated approach to nation branding. Converging theoretical disparities relevant to nation branding, we highlight the necessity of managerial role of nation branding for sustaining
Arend J. Groen, Lenna K.M. Lee
openaire +2 more sources
Nation branding: The analysis of Serbia's brand identity [PDF]
Marketing, 2015 In less than a century, Serbia has changed its name several times and was part of a number of states. As a result of turbulent political and social past, the newly formed Republic of Serbia and its nation began the process of finding the nation's identity. Like other former Yugoslav countries, Serbia was faced with challenges of nation positioning, and
Velimir Štavljanin, Branka Novčić
openaire +2 more sources
(In)credible India? : a critical analysis of India’s nation branding [PDF]
, 2017 We offer a political-economic, postcolonial interrogation of nation branding based on the Incredible India campaign. We show how the violence inherent in nation branding promotes internal hegemonies and external market interests at the expense of ideas ...
Edwards, Lee, Ramamurthy, Anandi
core +1 more source
Low Energy Light Yield of Fast Plastic Scintillators [PDF]
Nuclear Instruments and Methods in Physics Research Section A:
Accelerators, Spectrometers, Detectors and Associated Equipment 954 (2020):
161444, 2020 Compact neutron imagers using double-scatter kinematic reconstruction are being designed for localization and characterization of special nuclear material. These neutron imaging systems rely on scintillators with a rapid prompt temporal response as the detection medium.
arxiv +1 more source
Development of information system suited for statistical analysis of global brands distributions [PDF]
arXiv, 2022 This qualification work studies methods of statistical analysis of global brands distributions and development process of information system which is represented by computer program. Algorithm of estimation of correspondance to distribution laws was shown. Correspondance of datasets (3) to Pareto Law and Zipf's Law were defined.
arxiv