Results 11 to 20 of about 92,733 (272)
(In)credible India? : a critical analysis of India’s nation branding [PDF]
, 2017 We offer a political-economic, postcolonial interrogation of nation branding based on the Incredible India campaign. We show how the violence inherent in nation branding promotes internal hegemonies and external market interests at the expense of ideas ...
Edwards, Lee, Ramamurthy, Anandi
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Jurnal Akuntansi, 2019 Tourism is one industry that has the potential to drive the economy and provide a positive impact on more developed national development. Nation Branding program carried out by the Ministry of Tourism and Creative Economy (Kemenparekraf) to improve the ...
Steffi Priani Sugi, Astia Putri
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Industri Makanan Halal: Perbandingan Indonesia dan Malaysia
Global Focus, 2023 Penelitian ini bertujuan untuk mengeksplorasi dan membandingkan industri makanan halal Indonesia dan Malaysia. Industri makanan halal di kedua negara akan dibandingkan menggunakan tiga indikator yaitu sertifikasi halal, regulasi halal, serta strategi ...
Isti Fatonah +2 more
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Sensory Brand Experience: Development and Validation in the Chinese Context
Frontiers in Psychology, 2020 Extant scales related to measuring the sensory aspect of a brand from the consumer’s perspective are typically either too abstract or too concrete. Thus, this study aimed to create a scale with a medium degree of abstraction by which to measure sensory ...
Fang Gao, Fang Gao, Xiaomin Lan
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Publica, 2023 The Covid-19 pandemic, which has had a significant impact on international mobility restrictions, has caused the global tourism sector to experience a serious setback.
Phoebe Inggrid Angeline Romauli +1 more
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Nation Branding: Issues, Insights and Impacts [PDF]
, 2013 We are honoured to present this special issue of Corporate Reputation Review devoted to the increasingly studied field of nation branding. This special issue is intended to contribute to the ongoing production of high-quality academic research in the ...
Dinnie, Keith +2 more
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Providing a Branding Model for Elite and top-Talented People With the Grounded Theory Approach [PDF]
پژوهشهای مدیریت عمومی, 2020 Extended Abstract Abstract National branding has been steadily growing in various areas over the recent years, and the fact that Iran is an entrepreneur, creates the incentive for, so that it can be applied The country diffrentiation and the attraction ...
Zohre Sharei +3 more
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Nation branding and development : poverty panacea or business as usual? [PDF]
, 2016 According to nation branding consultants, problems of underdevelopment and global inequality are, to a significant extent, a product of the negative images peddled by charities and the broader development industry.
Browning, Christopher S.
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The role of advertising design in nation branding
Journal of Architecture, Art & Humanistic Science, 2019 This paper aims at summarizing the concept of nation branding and the elements that consists of. The research aims at finding the importance of nation branding, as it became a popular phenomenon that used by countries to attract attention of the tourists,
Sara Mohammed Mamdouh +2 more
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Journal of Open Innovation: Technology, Market and Complexity, 2021 : Nation branding has gained increasing popularity among marketeers, academics, and practitioners during recent decades. However, awareness among multidisciplinary researchers has been raised in the recent past. The purposes of this conceptual study were
Daniel Marco Stefan Kleber +1 more
doaj +3 more sources