Results 11 to 20 of about 1,578,788 (313)
Vaccine diplomacy: nation branding and China’s COVID-19 soft power play [PDF]
Place Branding and Public Diplomacy, 2021 As a global crisis, COVID-19 has altered how nation-states project influence. Public health has risen to the top of every agenda as individuals, societies, and nation-states focus on a common goal.
Lee S.
europepmc +2 more sources
The Olympic Games, nation branding, and public diplomacy in a post-pandemic world: Reflections on Tokyo 2020 and beyond [PDF]
Place Branding and Public Diplomacy, 2022 The Tokyo 2020 Olympic Games were the first postponed Olympic Games, held in 2021, during an outbreak of a global pandemic, with strict restrictions and regulations and without international and domestic fans.
Dubinsky Y.
europepmc +2 more sources
Film as cultural diplomacy: South Korea’s nation branding through Parasite (2019) [PDF]
Place Branding and Public Diplomacy, 2021 This study examines the nation branding of South Korea through the Oscar-winning film Parasite (2019) to understand the South Korean government’s approach toward cultural diplomacy, and its outcomes.
Lee S.
europepmc +2 more sources
Sustainable strategic nation branding through sports: leveraging soft power via mega-event hosting. [PDF]
Front SociolIntroduction This study examines the strategic management of nation branding from a soft power perspective, focusing on Qatar’s use of sports mega-events to enhance its global image.
El-Dabt L +4 more
europepmc +2 more sources
Nation branding in the COVID-19 era: South Korea’s pandemic public diplomacy [PDF]
Place Branding and Public Diplomacy, 2020 In a global pandemic, public health outcomes are not the only variables at stake. Also at stake are countries’ nation brands and influence, which hinge on how a country responded to the crisis. Based on a case study of a middle power, South Korea, one of
Lee S, Kim H.
europepmc +2 more sources
Journal of Open Innovation: Technology, Market and Complexity, 2021 : Nation branding has gained increasing popularity among marketeers, academics, and practitioners during recent decades. However, awareness among multidisciplinary researchers has been raised in the recent past. The purposes of this conceptual study were
Daniel Marco Stefan Kleber +1 more
doaj +4 more sources
Nation Branding in the Era of Commercial Nationalism [PDF]
International Journal of Communication, 2011 This article applies critical approaches to branding and marketing in the neo-liberal era to a case study of a recent trend in media studies, international relations and tourism: nation branding.
Zala Volcic, Mark Andrejevic
doaj +4 more sources
Estonian Identity Construction Between Nation Branding and Building
Czech Journal of International Relations, 2020 Whilst most accounts of nation branding emphasize the economic and diplomatic relevance of the phenomenon, this article examines the way Estonia has been proposing a nation “branding + building” strategy.
Abel Polese +2 more
doaj +5 more sources
The Howard Journal of Communications, 2023 This study examines the use of tourism-based social media to communicate the idea of nation branding. By using Indonesia as a case study, this research aims to provide research contexts of demographic, historical, and contemporary challenges of social ...
Desideria Cempaka Wijaya Murti +2 more
semanticscholar +1 more source
Anti-Systemic Revolutionary Countries in the International System: Islamic Republic of Iran and Religious Branding [PDF]
Codrul Cosminului, 2021 Nation branding concerns the overall perceptions toward a country at the international level. Different countries acquire different branding based on their positive characteristics and advantages, such as economy, culture, politics, governance, tourism ...
Arash Beidollahkhani, Yaser Kahrazeh
doaj +1 more source