Results 21 to 30 of about 104,961 (263)
Sport Mega-Events And Nation Branding: Unique Characteristics Of The 2010 FIFA World Cup, South Africa [PDF]
, 2017 Background & purpose – Sport mega-events have received much criticism of late. However, there has been increasing awareness of the brand-related benefits from hosting a sport mega event, with their hosting being a deliberate policy for many nations, most
Fyall, Alan, Jones, Ian, Knott, Brendon
core +1 more source
, 2018 The monograph is devoted to theoretical, methodological and practical issues of Ukraine’s nation brand formation in the context of global competition. The public administration mechanisms in building the relations of the authorities with the public are considered as one of the components of the process of a nation brand formation.The methodical ...
Anatolii Mazaraki +15 more
openaire +3 more sources
Branding Canada: Trudeau’s contribution to nation branding [PDF]
, 2021 This Major Research Paper (MRP) investigates how nation branding is accomplished through political brand ambassadors, particularly Canada’s Prime Minister Justin Trudeau. Within this research, I also examine the intersection of political speech genres and branding speech genres, and how they have created the emergence of the nation branding speech ...
openaire +2 more sources
Assessing Guest Nationality Composition from Hotel Reviews [PDF]
Gr\"oger, Fabian; Pouly, Marc; Tinner, Flavia & Brandes, Leif
(2022). Assessing Guest Nationality Composition from Hotel Reviews.
Proceedings of the 9th Swiss Data Science Conference, 1, 2023 Many hotels target guest acquisition efforts to specific markets in order to best anticipate individual preferences and needs of their guests. Likewise, such strategic positioning is a prerequisite for efficient marketing budget allocation. Official statistics report on the number of visitors from different countries, but no fine-grained information on
arxiv
Country Revitalization: Japan’s Nation Branding Post 3/11 Disaster Performed in the Tokyo Olympics 2020 [PDF]
, 2022 In 2011, Japan was hit by a series of major disasters, from an earthquake and tsunami that struck the Fukushima Daiichi Nuclear Power Plant (NPP) reactor.
Febrianti, Kiki Widya +1 more
core +2 more sources
A Brand Culture Approach to Managing Nation‐Brands [PDF]
European Management Review, 2017 The objective of this note is to formulate conceptual links between nation brands, international relations, and politics through the development of research questions that are underpinned by a brand‐culture approach. The focus is on the export of Turkey's soap operas to diverse locations around the globe, but in particular to the Middle East and the ...
openaire +3 more sources
Validation of Twitter opinion trends with national polling aggregates: Hillary Clinton vs Donald Trump [PDF]
Bovet, A., Morone, F. & Makse, H. A. Validation of Twitter opinion
trends with national polling aggregates: Hillary Clinton vs Donald Trump.
Sci. Rep. 8, 8673 (2018), 2016 Measuring and forecasting opinion trends from real-time social media is a long-standing goal of big-data analytics. Despite its importance, there has been no conclusive scientific evidence so far that social media activity can capture the opinion of the general population.
arxiv +1 more source
The nation branding opportunities provided by a sport mega-event: South Africa and the 2010 FIFA World Cup [PDF]
, 2015 Over the past decade there has been a growing awareness of the significant impact that hosting sport mega-events can have on a nation[U+05F3]s brand. This paper discusses the context of nation branding and the role of sport mega-events in generating a ...
Aitken +47 more
core +1 more source
EMPLOYING NATION BRANDING AND PUBLIC DIPLOMACY: STRATEGIES FOR PAKISTAN [PDF]
, 2022 In the 21st century, states use nation-branding techniques to safeguard their national interests. They employ public diplomacy strategies to maintain their international image.
Kayani, Saima Ashraf +1 more
core +2 more sources
Topic Modeling, Clade-assisted Sentiment Analysis, and Vaccine Brand Reputation Analysis of COVID-19 Vaccine-related Facebook Comments in the Philippines [PDF]
arXiv, 2021 Vaccine hesitancy and other COVID-19-related concerns and complaints in the Philippines are evident on social media. It is important to identify these different topics and sentiments in order to gauge public opinion, use the insights to develop policies, and make necessary adjustments or actions to improve public image and reputation of the ...
arxiv