Results 21 to 30 of about 92,733 (272)
Soft power: Power of attraction or confusion? [PDF]
, 2008 Despite its popularity soft power remains power of confusion. The paper examines the concept, with a special focus on the nature and sources of soft power.
B Gill +12 more
core +1 more source
Analyzing Tourism Nation Branding and Tourism Brand Management of Iran in the Large-Scale and Basic Policies of Islamic Republic of Iran [PDF]
Muṭāli̒āt-i Mudīriyyat-i Gardishgarī, 2021 In recent years, some countries and destinations have used brands to describe themselves, in a way that "tourism nation branding" has become one of the main focuses of tourism marketing studies.
Mehdi Karoubi +3 more
doaj +1 more source
The Swedish institute’s scholarship policy as a soft power instrument
Baltic Region, 2023 This paper examines how soft power, nation branding and academic cooperation came together in the scholarship policy pursued by the Swedish Institute (SI) from 1995 to 2023.
German S. Ragozin
doaj +1 more source
From Women Empowerment to Nation Branding: A Case Study From the United Arab Emirates
International Journal of Communication, 2018 Nation branding in the Middle East is relatively new. The United Arab Emirates has been developing its nation branding for about three decades. This article discusses one of its recent nation-branding strategies: women empowerment.
Ilhem Allagui, Abeer Al-Najjar
doaj +2 more sources
Sport Mega-Events And Nation Branding: Unique Characteristics Of The 2010 FIFA World Cup, South Africa [PDF]
, 2017 Background & purpose – Sport mega-events have received much criticism of late. However, there has been increasing awareness of the brand-related benefits from hosting a sport mega event, with their hosting being a deliberate policy for many nations, most
Fyall, Alan, Jones, Ian, Knott, Brendon
core +1 more source
STRATEGI PEMERINTAH THAILAND DALAM PENINGKATAN KUNJUNGAN WISATAWAN ASING DI MASA PANDEMI COVID-19 [PDF]
, 2023 Covid-19 is a global pandemic that has a negative impact on human, economic and social dimensions. Thailand is the country with the second largest economy in Southeast Asia.
Jannah, Miftahul
core
Mediating the Nation-State: Agency and The Media in Nation-Branding Campaigns
International Journal of Communication, 2015 Nation branding is a rapidly developing practice for promoting images of a nation-state for tourists or investors, sometimes with the secondary goal to foster nation building. It has also attracted a fair amount of scholarly attention.
Göran Bolin, Per Ståhlberg
doaj +2 more sources
Island Branding, Identity, and Economic Self-Discovery: A Simulation Model [PDF]
, 2014 This paper argues that challenges faced when implementing a nation brand can be better understood and visualised through a simulation approach. A conceptual model of the collective learning process triggered by branding is formulated and its properties ...
Leseure, Michel
core +2 more sources
Molecular Oncology, EarlyView.The cancer problem is increasing globally with projections up to the year 2050 showing unfavourable outcomes in terms of incidence and cancer‐related deaths. The main challenges are prevention, improved therapeutics resulting in increased cure rates and enhanced health‐related quality of life.
Ulrik Ringborg +43 more
wiley +1 more source
FEBS Open Bio, EarlyView.We investigated the toxicity of 12 active compounds commonly found in herbal weight loss supplements (WLS) using human liver and colon cell models. Epigallocatechin‐3‐gallate was the only compound showing significant toxicity. Metabolic profiling revealed protein degradation, disrupted energy and lipid metabolism suggesting that the inclusion of EGCG ...
Emily C. Davies +3 more
wiley +1 more source