Results 21 to 30 of about 1,578,788 (313)
Vision Documents, Nation Branding and the Legitimation of Non-democratic Regimes
Geopolitics, 2023 Documents play a vital role in constructing political regimes and their geopolitical relations. In this article, we analyse a particular type of document – the 21st century national vision – and examine its political work.
Petra Alderman, K. Eggeling
semanticscholar +1 more source
The Catalan Digital Republic: Between Nation Branding and Nation Building
Ethnopolitics, 2023 This article empirically studies the Catalan Digital Republic, that is the set of practises, narratives, institutions, and infrastructures mobilised by a stateless nation to reposition itself in the international arena.
Aitor Jiménez, E. Garai-Artetxe
semanticscholar +1 more source
Journal of Macromarketing, 2012 India is a vast, diverse country, which attracts much attention as a political and economic entity as well as a major tourism destination. This commentary explores the Incredible India Campaign, a Nation Branding campaign which has been running in India for approximately ten years.
Kerrigan, Finola +2 more
openaire +3 more sources
Branding the nation: Towards a better understanding [PDF]
, 2009 This paper aims to clarify some misunderstanding about nation branding. It examines the origins and interpretations of the concept, and draws a comparison between nation branding and commercial branding.
A Triandafyllidou +33 more
core +1 more source
EMPLOYING NATION BRANDING AND PUBLIC DIPLOMACY: STRATEGIES FOR PAKISTAN
Margalla Papers, 2022 In the 21st century, states use nation-branding techniques to safeguard their national interests. They employ public diplomacy strategies to maintain their international image.
Saima Ashraf Kayani +1 more
doaj +1 more source
Nation branding: what is being branded? [PDF]
, 2006 Nation branding and nation brand are two different concepts. A nation has a brand image with or without nation branding. This paper examines the concept of nation branding, focusing on the central question of what is being branded.
Anholt, S. +9 more
core +1 more source
Journal of global sport management, 2021 For many superpowers sport mega events have become central to their political and financial ambitions within the global society. Over the last century Japan has established itself as a superpower both politically and economically.
J. Rookwood, Kola Adeosun
semanticscholar +1 more source
The Construction of Brand Denmark: A Case Study of the Reversed Causality in Nation Brand Valuation
Valuation Studies, 2015 In this article we unpack the organizational effects of the valuation practices enacted by nation branding rankings in a contemporary case where the Danish government employed branding-inspired methods.
Henrik Merkelsen +1 more
doaj +1 more source
Nation Branding: An Analysis of Botswana’s National Brand
International Journal of Business Administration, 2012 This paper evaluates Botswana’s national branding using the Gilmore (2002) and the Echtner & Ritchie (2003) models. The methodology involved an examination of the extant literature to identifying key factors that influence brand perceptions for a nation and the nature of those factors. The findings showed that the Botswana branding incorporated most of
Edward E. Marandu +2 more
openaire +3 more sources
Introduction : nation branding and competitive identity in world politics [PDF]
, 2017 To date (critical) geopolitics has had little to say about contemporary competitive identity practices of nation branding in global politics, while existing analyses of nation branding in other disciplines have tended to overlook its geopolitical ...
Browning, Christopher S. +1 more
core +1 more source