Results 31 to 40 of about 92,733 (272)

Nation branding

open access: yes
Purpose: Governments invest greatly in creating a positive nation image that can enhance the attractiveness of the stakeholders associated with it. However, the existing evidence has not convinced companies to use nation brands to support their recruiting talent endeavors.
Vinyals Mirabent, Sara||   +3 more
  +6 more sources

State of Nationalism (SoN): Nation Branding

open access: yesStudies on National Movements, 2020
Nation branding goes beyond simply government propaganda or tourism promotion, but rather consists of a multitude of activities that form a comprehensive, top-down, government driven and funded initiative that appropriates corporate branding ...
Nichole Fernández
doaj   +2 more sources

Nation Branding and Policy transfer: Insights from Norden. EL-CSID Working Paper Issue 2018/22 • October 2018 [PDF]

open access: yes, 2018
Recent years have seen an interesting development in practices and policies of nation branding. Alongside an emphasis in which nation branding programmes seek to activate desires of conspicuous consumption in consumers, or to use branded messages to ...
Browning, Christopher S.
core  

Recent Advances on Thermochromic Inks for Security Applications

open access: yesAdvanced Materials Technologies, EarlyView.
Thermochromic security inks have garnered interest in recent years as security elements for authentication, information encryption, and anti‐counterfeiting. This review outlines different types of thermochromic materials, how they have been developed as functional inks, and how advancements in property enhancement, sustainability, and printing ...
Duarte B. Oliveira   +5 more
wiley   +1 more source

'Living the Brand': Nationality, Globality, and the Identity Strategies of Nation Branding Consultants

open access: yesInternational Journal of Communication, 2008
“Nation branding” as a concept and practice has captured the political, cultural and economic resources of countries with established capitalist economies and emerging market economies alike.
Melissa Aronczyk
doaj   +2 more sources

Nation brand [PDF]

open access: yes, 2021
Η παρούσα διατριβή επιχείρησε να διερευνήσει τις διεθνείς διαστάσεις της επωνυμίας μιας χώρας υπό μια πραγματολογική οπτική, η οποία θα επέτρεπε τον προσδιορισμό της έννοιας της αξίας της επωνυμίας μιας χώρας και την εξέταση της σχέσης της με την ανταγωνιστικότητα της χώρας στο παγκόσμιο περιβάλλον.
openaire   +1 more source

Factors Driving Battery and Solar Purchase Decision of Residents: a Behavioural Choice Experiment Using a Hybrid Discrete Choice and Latent Variable Model

open access: yesAdvanced Sustainable Systems, EarlyView.
This article explores what drives households to adopt solar PV and battery systems in South East Queensland. Using hybrid discrete choice experiments, it reveals distinct adopter profiles and highlights cost, system size, and energy independence as key motivators.
Mohammad Alipour   +3 more
wiley   +1 more source

Nation branding and policy transfer : insights from Norden [PDF]

open access: yes, 2018
Recent years have seen an interesting development in practices and policies of nation branding. Alongside an emphasis in which nation branding programmes seek to activate desires of conspicuous consumption in consumers, or to use branded messages to ...
Browning, Christopher S.
core  

Upscaling Sodium‐Ion Battery Cells: From Aqueous Processing to Performance Assessment of Hard Carbon|Prussian White Pouch Cells

open access: yesAdvanced Energy Materials, EarlyView.
This study investigates the feasibility of scaling up Prussian White (PW)‐based cathode manufacturing at a pilot scale. Through careful PW dehydration combined with optimized aqueous processing, we report the stepwise development of industrially relevant 1 Ah pouch cells and evaluate their performance under various conditions.
Faduma M. Maddar   +7 more
wiley   +1 more source

Do Consumers Value Diversity in Agriculture? A Choice Experiment

open access: yesApplied Economic Perspectives and Policy, EarlyView.
ABSTRACT Farm ownership in the US today is racially and ethnically homogeneous. Diverse farmers and ranchers make up less than 10% of all producers, they tend to be less financially stable and have tighter profit margins. In the past few years, both government and industry programs have aimed to increase the participation and profitability of diverse ...
Maria Kalaitzandonakes   +2 more
wiley   +1 more source

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