Results 31 to 40 of about 1,578,788 (313)
(In)credible India? : a critical analysis of India’s nation branding [PDF]
, 2017 We offer a political-economic, postcolonial interrogation of nation branding based on the Incredible India campaign. We show how the violence inherent in nation branding promotes internal hegemonies and external market interests at the expense of ideas ...
Edwards, Lee, Ramamurthy, Anandi
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Place Branding and Public Diplomacy, 2022 This article re-evaluates some of the previous assumptions made related to the communication practices and information management in Ukraine since before the Euromaidan revolution in 2013.
Göran Bolin, P. Ståhlberg
semanticscholar +1 more source
Moderat : Jurnal Ilmiah Ilmu Pemerintahan, 2022 Indonesia mengalami resesi ekonomi pada masa pandemi Covid-19, sehingga pemerintah berupaya melakukan pemulihan ekonomi nasional dengan melakukan berbagai cara seperti dengan meningkatkan nation branding.
Cara Menulis +3 more
semanticscholar +1 more source
Jurnal Akuntansi, 2019 Tourism is one industry that has the potential to drive the economy and provide a positive impact on more developed national development. Nation Branding program carried out by the Ministry of Tourism and Creative Economy (Kemenparekraf) to improve the ...
Steffi Priani Sugi, Astia Putri
doaj +1 more source
Industri Makanan Halal: Perbandingan Indonesia dan Malaysia
Global Focus, 2023 Penelitian ini bertujuan untuk mengeksplorasi dan membandingkan industri makanan halal Indonesia dan Malaysia. Industri makanan halal di kedua negara akan dibandingkan menggunakan tiga indikator yaitu sertifikasi halal, regulasi halal, serta strategi ...
Isti Fatonah +2 more
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Sensory Brand Experience: Development and Validation in the Chinese Context
Frontiers in Psychology, 2020 Extant scales related to measuring the sensory aspect of a brand from the consumer’s perspective are typically either too abstract or too concrete. Thus, this study aimed to create a scale with a medium degree of abstraction by which to measure sensory ...
Fang Gao, Fang Gao, Xiaomin Lan
doaj +1 more source
Publica, 2023 The Covid-19 pandemic, which has had a significant impact on international mobility restrictions, has caused the global tourism sector to experience a serious setback.
Phoebe Inggrid Angeline Romauli +1 more
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Providing a Branding Model for Elite and top-Talented People With the Grounded Theory Approach [PDF]
پژوهشهای مدیریت عمومی, 2020 Extended Abstract Abstract National branding has been steadily growing in various areas over the recent years, and the fact that Iran is an entrepreneur, creates the incentive for, so that it can be applied The country diffrentiation and the attraction ...
Zohre Sharei +3 more
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Nation branding and development : poverty panacea or business as usual? [PDF]
, 2016 According to nation branding consultants, problems of underdevelopment and global inequality are, to a significant extent, a product of the negative images peddled by charities and the broader development industry.
Browning, Christopher S.
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Gender Equality and Nation Branding in the Nordic Region
, 2021 This book explores how gender equality, a central part of the Nordic imaginary, is used in the political communication of Nordic states. The analyses presented move beyond conventional images and discourses of Nordic gender- and women-friendliness by ...
Eirinn Larsen +2 more
semanticscholar +1 more source