Results 31 to 40 of about 1,578,689 (214)

Nation Branding: Issues, Insights and Impacts [PDF]

open access: yes, 2013
We are honoured to present this special issue of Corporate Reputation Review devoted to the increasingly studied field of nation branding. This special issue is intended to contribute to the ongoing production of high-quality academic research in the ...
Dinnie, Keith   +2 more
core   +1 more source

Cultural Heritage and Nation Branding: A Marketing Driver for Sustainable Development

open access: yesEuropean Journal of Sustainable Development, 2022
Until recently, brands and branding were used almost exclusively in a commercial context as tools employed in the promotion and sales of different goods and services. The extension of the scope of marketing to the societal level has expanded the area of ​
C. Veghes
semanticscholar   +1 more source

The role of advertising design in nation branding

open access: yesJournal of Architecture, Art & Humanistic Science, 2019
This paper aims at summarizing the concept of nation branding and the elements that consists of. The research aims at finding the importance of nation branding, as it became a popular phenomenon that used by countries to attract attention of the tourists,
Sara Mohammed Mamdouh   +2 more
doaj   +1 more source

Nation Branding in the Post-Communist World: Assessing the Field of Critical Research

open access: yesNationalities Papers, 2021
In the second decade of the 21st century, the practices, discourses, and implications of nation branding have attracted growing interest from scholars in the humanities and social sciences seeking to understand the linkages between national identities ...
N. Kaneva
semanticscholar   +1 more source

Soft power: Power of attraction or confusion? [PDF]

open access: yes, 2008
Despite its popularity soft power remains power of confusion. The paper examines the concept, with a special focus on the nature and sources of soft power.
B Gill   +12 more
core   +1 more source

Nation branding, soft Hindutva, and ecotraditionalism in anti-plastics discourses in India

open access: yesIdentities, 2021
A recent dimension of India’s nation-branding project, by which it aims to attract investment, trade, human resources, and tourists to the country, has been a focus on a ‘green’ India as a global leader in sustainable development.
Gauri Pathak
semanticscholar   +1 more source

The Swedish institute’s scholarship policy as a soft power instrument

open access: yesBaltic Region, 2023
This paper examines how soft power, nation branding and academic cooperation came together in the scholarship policy pursued by the Swedish Institute (SI) from 1995 to 2023.
German S. Ragozin
doaj   +1 more source

Analyzing Tourism Nation Branding and Tourism Brand Management of Iran in the Large-Scale and Basic Policies of Islamic Republic of Iran [PDF]

open access: yesMuṭāli̒āt-i Mudīriyyat-i Gardishgarī, 2021
In recent years, some countries and destinations have used brands to describe themselves, in a way that "tourism nation branding" has become one of the main focuses of tourism marketing studies.
Mehdi Karoubi   +3 more
doaj   +1 more source

From Women Empowerment to Nation Branding: A Case Study From the United Arab Emirates

open access: yesInternational Journal of Communication, 2018
Nation branding in the Middle East is relatively new. The United Arab Emirates has been developing its nation branding for about three decades. This article discusses one of its recent nation-branding strategies: women empowerment.
Ilhem Allagui, Abeer Al-Najjar
doaj   +2 more sources

STRATEGI PEMERINTAH THAILAND DALAM PENINGKATAN KUNJUNGAN WISATAWAN ASING DI MASA PANDEMI COVID-19 [PDF]

open access: yes, 2023
Covid-19 is a global pandemic that has a negative impact on human, economic and social dimensions. Thailand is the country with the second largest economy in Southeast Asia.
Jannah, Miftahul
core  

Home - About - Disclaimer - Privacy