Nation Branding: Issues, Insights and Impacts [PDF]
, 2013 We are honoured to present this special issue of Corporate Reputation Review devoted to the increasingly studied field of nation branding. This special issue is intended to contribute to the ongoing production of high-quality academic research in the ...
Dinnie, Keith +2 more
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Cultural Heritage and Nation Branding: A Marketing Driver for Sustainable Development
European Journal of Sustainable Development, 2022 Until recently, brands and branding were used almost exclusively in a commercial context as tools employed in the promotion and sales of different goods and services. The extension of the scope of marketing to the societal level has expanded the area of
C. Veghes
semanticscholar +1 more source
The role of advertising design in nation branding
Journal of Architecture, Art & Humanistic Science, 2019 This paper aims at summarizing the concept of nation branding and the elements that consists of. The research aims at finding the importance of nation branding, as it became a popular phenomenon that used by countries to attract attention of the tourists,
Sara Mohammed Mamdouh +2 more
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Nation Branding in the Post-Communist World: Assessing the Field of Critical Research
Nationalities Papers, 2021 In the second decade of the 21st century, the practices, discourses, and implications of nation branding have attracted growing interest from scholars in the humanities and social sciences seeking to understand the linkages between national identities ...
N. Kaneva
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Soft power: Power of attraction or confusion? [PDF]
, 2008 Despite its popularity soft power remains power of confusion. The paper examines the concept, with a special focus on the nature and sources of soft power.
B Gill +12 more
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Nation branding, soft Hindutva, and ecotraditionalism in anti-plastics discourses in India
Identities, 2021 A recent dimension of India’s nation-branding project, by which it aims to attract investment, trade, human resources, and tourists to the country, has been a focus on a ‘green’ India as a global leader in sustainable development.
Gauri Pathak
semanticscholar +1 more source
The Swedish institute’s scholarship policy as a soft power instrument
Baltic Region, 2023 This paper examines how soft power, nation branding and academic cooperation came together in the scholarship policy pursued by the Swedish Institute (SI) from 1995 to 2023.
German S. Ragozin
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Analyzing Tourism Nation Branding and Tourism Brand Management of Iran in the Large-Scale and Basic Policies of Islamic Republic of Iran [PDF]
Muṭāli̒āt-i Mudīriyyat-i Gardishgarī, 2021 In recent years, some countries and destinations have used brands to describe themselves, in a way that "tourism nation branding" has become one of the main focuses of tourism marketing studies.
Mehdi Karoubi +3 more
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From Women Empowerment to Nation Branding: A Case Study From the United Arab Emirates
International Journal of Communication, 2018 Nation branding in the Middle East is relatively new. The United Arab Emirates has been developing its nation branding for about three decades. This article discusses one of its recent nation-branding strategies: women empowerment.
Ilhem Allagui, Abeer Al-Najjar
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STRATEGI PEMERINTAH THAILAND DALAM PENINGKATAN KUNJUNGAN WISATAWAN ASING DI MASA PANDEMI COVID-19 [PDF]
, 2023 Covid-19 is a global pandemic that has a negative impact on human, economic and social dimensions. Thailand is the country with the second largest economy in Southeast Asia.
Jannah, Miftahul
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