Results 31 to 40 of about 104,961 (263)
Island Branding, Identity, and Economic Self-Discovery: A Simulation Model [PDF]
, 2014 This paper argues that challenges faced when implementing a nation brand can be better understood and visualised through a simulation approach. A conceptual model of the collective learning process triggered by branding is formulated and its properties ...
Leseure, Michel
core +2 more sources
STRATEGI PEMERINTAH THAILAND DALAM PENINGKATAN KUNJUNGAN WISATAWAN ASING DI MASA PANDEMI COVID-19 [PDF]
, 2023 Covid-19 is a global pandemic that has a negative impact on human, economic and social dimensions. Thailand is the country with the second largest economy in Southeast Asia.
Jannah, Miftahul
core
Conceptualisation of Nation Brand Image
International Journal of Management Studies, 2013 This paper examines the nation brand image notion. Literature review is employed as the method to develop the conceptual model. This paper suggests that the multifaceted nature of a nation can be covered in the nation brand image. In addition, the theoretical relationship between national brand identity, national identity, tourism brand and nation ...
Handayani, Bintang, Rashid, Basri
openaire +5 more sources
Brand Attitude in Social Networks: The Role of eWoM [PDF]
arXiv, 2021 This study aims to examine the impact of electronic word-of-mouth (eWoM) marketing on branding attitudes in social networks. Specifically, we investigate the effects of eWoM activities on brand awareness, brand destruction, branding, brand image, and brand competition.
arxiv
The construction of Brand Denmark:A case study of the reversed causality in nation brand valuation [PDF]
, 2015 In this article we unpack the organizational effects of the valuation practices enacted by nation branding rankings in a contemporary case where the Danish government employed branding-inspired methods.
Anholt +15 more
core +2 more sources
SPORTING NATION SEBAGAI NATION BRANDING AUSTRALIA PADA TAHUN 2015-2018 [PDF]
, 2022 Diplomasi olahraga merupakan suatu bentuk diplomasi di bawah payung diplomasi publik. Australia menggunakan diplomasi olahraga sebagai strategi nation branding negaranya sebagai bangsa olahraga.
Izha Amirudin, Jinny, Wibowo, Prihandono
core +2 more sources
Arthritis Care &Research, EarlyView.Objective Walk With Ease (WWE) is a six‐week arthritis‐appropriate evidence‐based physical activity program traditionally offered in a face‐to‐face format. Because many populations encounter participation barriers to in‐person programs, WWE was modified for telephone delivery (WWE‐T).
Christine A. Pellegrini +5 more
wiley +1 more source
Arthritis Care &Research, EarlyView.Objective This study aimed to identify themes contributing to resilience in childhood‐onset systemic lupus erythematosus (cSLE), distinguish between profiles of resilience, and examine how they relate to underlying themes and patient characteristics. Methods We conducted a mixed‐methods study of 21 patients with cSLE aged 11 to 19 years at a Canadian ...
Isabella Zaffino +12 more
wiley +1 more source
Nation Branding and Policy transfer: Insights from Norden. EL-CSID Working Paper Issue 2018/22 • October 2018 [PDF]
, 2018 Recent years have seen an interesting development in practices and policies of nation branding. Alongside an emphasis in which nation branding programmes seek to activate desires of conspicuous consumption in consumers, or to use branded messages to ...
Browning, Christopher S.
core
Interactions between nation branding and corporate branding
Journal of Fundamental and Applied Sciences, 2017 The aim of this article is studying interactions between nation branding and corporate branding through reviewing the literature. Results show that both branding of a country and its corporates have influence to each other, either positive or negative effect that is called virtuous cycle or a vicious cycle.
S Najm Roshan +3 more
openaire +3 more sources