Results 41 to 50 of about 1,578,788 (313)
Place Branding and Public DiplomacyInnovation is essential for all entities today, including cities, states, regions, and nations. These entities not only establish policies to drive actual innovation but also implement marketing strategies to maintain an image of innovation.
Itzhak Mashiah
semanticscholar +1 more source
Sport Mega-Events And Nation Branding: Unique Characteristics Of The 2010 FIFA World Cup, South Africa [PDF]
, 2017 Background & purpose – Sport mega-events have received much criticism of late. However, there has been increasing awareness of the brand-related benefits from hosting a sport mega event, with their hosting being a deliberate policy for many nations, most
Fyall, Alan, Jones, Ian, Knott, Brendon
core +1 more source
adComunicaNation branding is an important factor of international image management which has gained increasing importance for nations worldwide. Since 2018, the Kingdom of Saudi Arabia has embarked on a journey to enhance its global sports recognition and ...
Krishna Satish +2 more
semanticscholar +1 more source
Revisiting nation branding: An infrastructure financing perspective in Zimbabwe
International Journal of Financial Accounting and Management, 2021 Purpose: This study aimed to reconfigure nation branding theories and concepts through infrastructure financing intervention. Research methodology: Data were collected using a QUAL to QUAN sequential mixed methods.
Farai Chigora +2 more
semanticscholar +1 more source
Mediating the Nation-State: Agency and The Media in Nation-Branding Campaigns
International Journal of Communication, 2015 Nation branding is a rapidly developing practice for promoting images of a nation-state for tourists or investors, sometimes with the secondary goal to foster nation building. It has also attracted a fair amount of scholarly attention.
Göran Bolin, Per Ståhlberg
doaj +2 more sources
Nation branding as a tool to attract foreign direct investments: a case study of Qatar
Place Branding and Public DiplomacyNation branding plays a critical role in attracting foreign businesses and, by extension, sustaining countries’ economic development and global competitiveness.
Aymen A. Mohib, Conor Carroll
semanticscholar +1 more source
Public Diplomacy and Nation Branding
Journal of Public RelationsPurpose: The general aim of the study was to explore public diplomacy and nation branding. Methodology: The study adopted a desktop research methodology. Desk research refers to secondary data or that which can be collected without fieldwork.
Whitney Kelechi
semanticscholar +1 more source
Molecular Oncology, EarlyView.The cancer problem is increasing globally with projections up to the year 2050 showing unfavourable outcomes in terms of incidence and cancer‐related deaths. The main challenges are prevention, improved therapeutics resulting in increased cure rates and enhanced health‐related quality of life.
Ulrik Ringborg +43 more
wiley +1 more source
State of Nationalism (SoN): Nation Branding
Studies on National Movements, 2020 Nation branding goes beyond simply government propaganda or tourism promotion, but rather consists of a multitude of activities that form a comprehensive, top-down, government driven and funded initiative that appropriates corporate branding ...
Nichole Fernández
doaj +2 more sources
Island Branding, Identity, and Economic Self-Discovery: A Simulation Model [PDF]
, 2014 This paper argues that challenges faced when implementing a nation brand can be better understood and visualised through a simulation approach. A conceptual model of the collective learning process triggered by branding is formulated and its properties ...
Leseure, Michel
core +2 more sources