Results 51 to 60 of about 104,961 (263)
Nation branding and policy transfer : insights from Norden [PDF]
, 2018 Recent years have seen an interesting development in practices and policies of nation branding. Alongside an emphasis in which nation branding programmes seek to activate desires of conspicuous consumption in consumers, or to use branded messages to ...
Browning, Christopher S.
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International disputes and nation branding. Investigating Individual Attitudes, Attitude Changes, and Its Implications in the wake of the NATO dispute between Turkey and Sweden [PDF]
, 2023 Subsequent events, Nation brand image, Nation branding, Attitudes, Tri-component model, Attribution theoryThis thesis investigates the interplay between attitudes and nation branding in the context of the NATO dispute between Sweden and Turkey, along ...
Eriksson, Oskar
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Measuring specialty crop grower willingness to pay for genetic modification and genetic editing
Agribusiness, EarlyView.Abstract In contrast to the widespread adoption of agricultural commodities modified using biotechnology, the adoption rate of bioengineered specialty crops by growers remains low. The use of bioengineered crops has been controversial since their introduction in the 1990s due to concerns about their potentially harmful effects to human health, the ...
Marie Abbey +5 more
wiley +1 more source
, 2023 학위논문(석사) -- 서울대학교대학원 : 국제대학원 국제학과(국제지역학전공), 2023. 8. Jeong Jong-Ho.This research studies the making of the Italian country image in China. It analyzes selected Italian nation branding campaigns, interviews Chinese nationals on their perceptions of Italy,
로렌조
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Mexican consumers' attitudes toward irradiated and imported apples
Agribusiness, EarlyView.Abstract This study centers on analyzing Mexican consumers' willingness to pay (WTP) for imported US fresh apples subjected to irradiation, contrasting it with the more prevalent postharvest chemical treatments. We collect data using a survey tool in Qualtrics designed to explore the impact of information dissemination through two distinct narrative ...
André D. Murray +2 more
wiley +1 more source
Crowdfunding for Independent Parties [PDF]
arXiv, 2021 Nowadays there are a lot of creative and innovative ideas of business start-ups or various projects starting from a novel or music album and finishing with some innovative goods or website that makes our life better and easier. Unfortunately, young people often do not have enough financial support to bring their ideas to life.
arxiv
Key perspectives in nation image: a conceptual framework for nation branding [PDF]
, 2008 As an emerging area of research, nation branding is in urgent need for conceptual and theoretical development, and can benefit from the literature of organisation identity and organisation reputation.
Fan, Y
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Nation branding and sustainable competitiveness of nations [PDF]
, 2009 Considering the importance of explaining how a nation brand is effectively managed and how nation branding aligns the nation's brand with country management so as to gain competitiveness, this research aims to assess the role of nation branding and to create a strategic management tool for nation branding to achieve sustainable competitiveness of ...
openaire +1 more source
Agribusiness, EarlyView.Abstract Packaging of fresh fruits and vegetables is standard in many grocery stores. This mixed methods study aims to identify the role packaging plays in consumer choice and what packaging material consumers prefer. We analyzed data from quantitative stated preference experiments with a quota sample of 485 consumers living in Germany.
Mira Lehberger +2 more
wiley +1 more source
Diplomasi Publik dan Nation Branding [PDF]
, 2015 Penelitian ini mencoba mengaplikasikan konsep diplomasi publik dan nation branding terhadap kegiatan diplomasi yang dilakukan oleh Pemerintah Indonesia.
Hermawan, Y. P. (Yulius) +1 more
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