Results 61 to 70 of about 104,961 (263)
Agribusiness, EarlyView.Abstract Eco‐labels inform consumers about the sustainable attributes of a product, but consumer face challenges to differentiate and select for specific attributes. Certification programs are similarly challenged to incentivize adoption of sustainable practices in product supply chains when consumer ability to differentiate sustainable attributes is ...
Nicolas Gatti +5 more
wiley +1 more source
Advertising and Brand Attitudes: Evidence from 575 Brands over Five Years [PDF]
arXiv, 2018 Little is known about how different types of advertising affect brand attitudes. We investigate the relationships between three brand attitude variables (perceived quality, perceived value and recent satisfaction) and three types of advertising (national traditional, local traditional and digital).
arxiv
The Open Brands Dataset: Unified brand detection and recognition at scale [PDF]
arXiv, 2020 Intellectual property protection(IPP) have received more and more attention recently due to the development of the global e-commerce platforms. brand recognition plays a significant role in IPP. Recent studies for brand recognition and detection are based on small-scale datasets that are not comprehensive enough when exploring emerging deep learning ...
arxiv
Nation branding in the era of commercial nationalism [PDF]
, 2011 This article applies critical approaches to branding and marketing in the neo-liberal era to a case study of a recent trend in media studies, international relations and tourism: nation branding.
Mark Andrejevic, Volcic, Zala
core
Agribusiness, EarlyView.Abstract The exponential expansion of the global cider market positions it as a viable alternative to traditional choices such as wine and beer. Nevertheless, there exists a paucity of research examining the various factors influencing consumer interest in cider.
Eva Parga Dans +3 more
wiley +1 more source
Agribusiness, EarlyView.Abstract The Russian invasion of Ukraine in February 2022 had profound consequences for the global economy. As both countries are major commodity exporters, the food value chain was also affected. This study investigates the impact of the invasion on stock prices, profitability and sentiments of agribusinesses along the food supply chain by using an ...
Julia Höhler +2 more
wiley +1 more source
Agribusiness, EarlyView.Abstract World markets for quality differentiated agri‐food products are highly competitive, presenting significant challenges for firms aiming to compete effectively. Government agencies and business organizations often implement various export promotion policies to address these challenges.
Nicolás Depetris‐Chauvin +1 more
wiley +1 more source
Membangun Nation Branding dalam Upaya Meningkatkan Daya Saing Sektor Pariwisata Indonesia [PDF]
, 2013 Penelitian ini bertujuan untuk menganalisis model konseptual yang tepat dalampenciptaan nation branding sebagai upaya untuk meningkatkan daya saing sektorpariwisata Indonesia serta memperbaiki citra Indonesia.
Aprilia, R. (Rini) +1 more
core
Agribusiness, EarlyView.ABSTRACT This study aims to explore the influence of Wine Tourism (WT) on the Sustainable Performance (SP) of wineries in Spain. It particularly investigates how Corporate Social Legitimacy (CSL) and Green Innovation (GI) may act as intermediary factors in this relationship.
Javier Martínez‐Falcó +3 more
wiley +1 more source
A Public Comment on NCCoE's White Paper on Privacy-Enhancing Identity Brokers [PDF]
arXiv, 2016 The National Cybersecurity Center of Excellence (NCCoE) (in the United States) has published on October 19, 2015, a white paper on "privacy-enhanced identity brokers." We present here a reply to their request for public comments. We enumerate concerns whose consideration we find paramount for the design of a privacy-enhancing identity brokering ...
arxiv