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Nation Branding: Toward an Agenda for Critical Research
International Journal of Communication, 2011 This article discusses the growing body of research on nation branding, arguing for an expanded critical research agenda on this topic. It begins with an extensive overview of scholarly writing on nation branding, based on 186 sources across disciplines.
Nadia Kaneva
doaj +2 more sources
Marketing of tourism destinations: A misapprehension between place and nation branding in Zimbabwe tourism destination. [PDF]
African Journal of Hospitality, Tourism and Leisure, 2018 The study was based on understanding the relationship between place branding and nation branding. This was with an aim to uplift the performance of Zimbabwe tourism destination brand, through an improved global market identity and visibility. This helped
Dr Farai Chigora +1 more
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Employing nation branding in the Middle East - United Arab Emirates (UAE) and Qatar
Management şi Marketing, 2017 Branding represents the instrument through which an entity communicates and identifies itself in the consumer’s perception. National branding is a similar mean employed at country level.
Zeineddine Cornelia
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Agribusiness, EarlyView.ABSTRACT This study aims to explore the influence of Wine Tourism (WT) on the Sustainable Performance (SP) of wineries in Spain. It particularly investigates how Corporate Social Legitimacy (CSL) and Green Innovation (GI) may act as intermediary factors in this relationship.
Javier Martínez‐Falcó +3 more
wiley +1 more source
Management Dynamics in the Knowledge Economy, 2018 Simon Anholt, who fathered the concept of nation branding, values the nation brand as the most important resource of a state as it contributes to obtaining a competitive advantage and a consolidated position in the international marketplace.
Cornelia ZEINEDDINE, Luminita NICOLESCU
doaj
Menginisiasi Nation Branding Indonesia Menuju Daya Saing Bangsa [PDF]
, 2013 Nation branding memiliki potensi untuk meningkatkan daya saing nasional. Sebagai bentukrepresentasi diri negara yang strategis, nation branding diharapkan dapat menciptakan reputasikapital melalui promosi kepentingan ekonomi, politik dan sosial ...
Irwansyah, I. (Irwansyah)
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Agribusiness, EarlyView.ABSTRACT Africa's cultural and colonial heritage has profoundly segmented rice markets. Whereas in ancient centers of rice domestication, consumers maintained preferences for local rice consistent with their cultural heritage, preferences have shifted toward imported Asian rice in coastal areas around seaports, due to prior exposure to colonial import ...
Kofi Britwum, Matty Demont
wiley +1 more source
Leveraging nation branding opportunities through sport mega-events. [PDF]
, 2016 Purpose – This paper aims to indicate a shift in focus from legacy to the leveraging of event impacts, and previous papers have indicated a growing awareness of the brand-related legacies associated with sport mega-events for a host nation. However, none
Fyall, A., Jones, Ian, Knott, B.
core +1 more source
The Bitter Taste of Brazil's Temporary Import Ban on Robusta Coffee
Agribusiness, EarlyView.ABSTRACT Brazil, a leading Robusta coffee producer and exporter, faced a significant drought in 2016–2017, which drastically reduced production and depleted stocks. Consequently, Brazil temporarily permitted the import of one million 60‐kg bags of Robusta coffee in the spring 2017. An import ban was imposed shortly afterward due to lobbying by domestic
Hanifi Otgun +2 more
wiley +1 more source
Nation branding: the strategic imperative for sustainable market competitiveness [PDF]
Journal of Humanities and Applied Social Sciences, 2019 Purpose – Nation branding strategies are gaining priority as an area of research because of increasing market complexities and the rising importance of national competitiveness ranking. The sustainable development of a nation brand, when properly managed,
Salah Hassan, Abeer A. Mahrous
doaj +1 more source