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Designer nations: Neo-liberal nation branding – Brand Estonia
Social Identities, 2008This article critically examines the emergence of nation branding as a commercial practice at the end of the Cold War by conceptualizing it as a means for nations to redefine and reposition themselves within the master narrative of globalization. It examines the industry literature of the nation branding movement, which seeks to legitimate the practice.
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2020
This chapter proposes the practice of nation branding as a political technology, as an example of neoliberalism in which the definition of national identity, previously assessed primarily by the social sciences and humanities, becomes the domain of business managers and advertising executives, thanks to technologies associated with social media.
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This chapter proposes the practice of nation branding as a political technology, as an example of neoliberalism in which the definition of national identity, previously assessed primarily by the social sciences and humanities, becomes the domain of business managers and advertising executives, thanks to technologies associated with social media.
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Nation branding and right to brand/brand Turkey
Research and Policy on Turkey, 2017This article investigates the public right to nation branding in Turkey, as this process has been carried out predominantly by the AKP (Justice and Development Party) government with minimal civil ...
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GREEN BRANDING: STORE BRANDS VERSUS NATIONAL BRANDS
Global Marketing Conference Proceeding, 2014Reinders, M.J., Bartels, J.
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Sport, Branding From Nation-Building To Nation Branding
Abstract This paper seeks to give insights to the idea of sport nation branding, the idea of promoting the image of a nation through the use of sports. It then looks at the development of sports in the political framework, whereby the use of sports in unifying nations and extra political power is explored.openaire +1 more source
2013
Central to the nation-branding process is defining a nation’s brand identity. It is to answer the basic question, “What does the country stand for?” In this chapter, we explore how the eight countries under study— Brazil, India, Israel, South Africa, South Korea, Spain, the United Arab Emirates, and the United States—defined their nation-brand identity
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Central to the nation-branding process is defining a nation’s brand identity. It is to answer the basic question, “What does the country stand for?” In this chapter, we explore how the eight countries under study— Brazil, India, Israel, South Africa, South Korea, Spain, the United Arab Emirates, and the United States—defined their nation-brand identity
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