Results 81 to 90 of about 169,200 (291)
The effects of restaurant attributes on customers’ emotions and loyalty [PDF]
African Journal of Hospitality, Tourism and Leisure, 2019 The fast-food industry has rapidly grown through the years, resulting in the development of multiple loyalties toward various restaurants of the customers.
Khristine Caren O. Alada +1 more
doaj
Customer-to-customer returns logistics: Can it mitigate the negative impact of online returns?
OmegaCustomer returns are a major problem for online retailers due to their economic and environmental impact. This paper investigates a new concept for handling online returns: customer-to-customer (C2C) returns logistics. The idea behind the C2C concept is to deliver returned items directly to the next customer, bypassing the retailer's warehouse.
Ayse Sena Eruguz +5 more
openaire +3 more sources
Testing the Marketing Performance of German Wheat Farmers
Agribusiness, EarlyView.ABSTRACT This paper analyses the marketing performance of wheat farmers in Germany. Wheat sales data from 465 individual farms over a 12‐year period are used to test against different market benchmarks. Market benchmarks are constructed by simulating passive trading agents using regional wheat prices.
Franziska Potts, Jens‐Peter Loy
wiley +1 more source
The negative effects of failed service recoveries [PDF]
Research has shown that more than half of attempted recovery efforts fail, producing a "double deviation" effect. Surprisingly, these double deviation effects have received little attention in marketing literature.
Juan Luis Nicolau +2 more
core
Agribusiness, EarlyView.ABSTRACT The origin of a product, if associated with good quality, can contribute to building a positive collective reputation, leading to a potential price premium. However, it is conceivable that a producer markets a product by evoking symbols, images, words, and values typical of places other than where it was designed or produced, creating a ...
Annalisa Caloffi +2 more
wiley +1 more source
Journal of Theoretical and Applied Electronic Commerce ResearchCustomers’ intentions to avoid a product or service tend to be dynamic. Thus, this study aims to explore the influence of trajectory changes in customers’ avoidance after service recovery on relationship strength, negative word-of-mouth (WOM) intentions,
Zerui Su, Hong-Youl Ha
doaj +1 more source
Who spends the most money at farmers' markets?
Agricultural Economics (AGRICECON), 2019 Farmers' markets have been booming in recent years and are becoming an important alternative food network. They enable farmers to sell their products directly to customers and thus shorten the supply chain.
Ladislav Pilař +5 more
doaj +1 more source
Consumer Preferences for Craft Beer: The Interplay of Localness and Advertising Language
Agribusiness, EarlyView.ABSTRACT This study explores the influence of the language of the label, origin of production, and origin of brewing ingredients on Croatian consumers' preferences and willingness to pay for organic craft beer. Employing an online survey and a choice experiment among 223 Croatian alcohol consumers, we find that while there's a willingness to pay a ...
Marija Cerjak +2 more
wiley +1 more source
WHEN DOES NEGATIVE BRAND PUBLICITY HURT? The Moderating Influence of Analytic Versus Holistic Thinking [PDF]
Negative publicity can diminish positive consumer perceptions of a brand. We explore the impact of processing style on mitigating the effects of negative publicity.
Alokparna (Sonia) Basu Monga +1 more
core
Agribusiness, EarlyView.ABSTRACT This paper examines the determinants of generative AI (GenAI) knowledge and usage among agricultural extension professionals. Drawing on survey data from agricultural extension personnel in Tennessee, we employ regression analyses and latent Dirichlet allocation (LDA) for topic modeling of open‐ended responses to study the knowledge and usage ...
Abdelaziz Lawani +3 more
wiley +1 more source