Results 191 to 200 of about 11,200 (215)

PROS AND CONS OF NEUROMARKETING RESEARCH

Высокие технологии и инновации в науке: сборник статей XLIX международной научной конференции (Санкт-Петербург, Ноябрь 2023)
В современном мире нейромаркетинговые исследования становятся все более популярными инструментами для изучения поведения потребителей и разработки маркетинговых стратегий. В данной статье рассматриваются преимущества и недостатки таких исследований.
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Consumer Neuroscience and Neuromarketing: What New on Marketing Research?

Micro & Macro Marketing, 2014
The novelty of Neuromarketing and Consumer Neuroscience is the extensive use of experimental results from the laboratory and from the field, which have progressively bypassed the division between formalized and empirical arguments. This advance allows the investigation of the behavioural and neural mechanisms of decision without predict a sort of ...
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NEUROMARKETING AS A NEW TENDENCY IN MARKETING RESEARCH: A RESEARCH FOR THE ACADEMIC WORK AREA IN NEUROMARKETING TURKEY

2019
İnsanoğlunun “olaylar ve durumlar karşısında nasıl karar verdiği” bugün hala tam olarak çözülemeyen bir problem olarak karşımıza çıkmaktadır. Davranışların nedeni ve kökeni birçok bilim dalının sorunu olmuş ve geliştirilen kuramlar ile davranışların nedenleri açıklanmaya çalışılmıştır.
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Improved Electroencephalogram Measurement for Neuromarketing Research

The International Journal of Technology, Knowledge, and Society, 2021
Chi Hong Leung, Elvy Pang
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Quantitative versus qualitative in neuromarketing research [PDF]

, 2013
Marketing research methods continuously develop and over the last decade technology offered solutions to improve this area. Traditional marketing research methods fail at some point in certain cases, and since emotions are mediators of how consumers process marketing messages, understanding of cognitive responses to advertisements have always been a ...
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Neuromarketing Tools Used in the Marketing Mix: A Systematic Literature and Future Research Agenda

SAGE Open, 2023
Ahmed H Alsharif
exaly  

Shining a Light also Casts a Shadow: Neuroimaging Incidental Findings in Neuromarketing Research

Neuroethics, 2021
Owen M Bradfield
exaly  

Exploring the boundaries of Neuromarketing through systematic investigation

Journal of Business Research, 2023
Abhishek Behl
exaly  

Neuromarketing research and EEG signal analysis

International Conference on Computer Graphics, Artificial Intelligence, and Data Processing (ICCAID 2022), 2023
Taiming Chen, Zihao Lin, Kejing Ren, Tianxiang Ren   +3 more
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A new research approach in marketing: neuromarketing

2014
Pazarlamacılar tüketicilerin ürünlere, markalara ya da reklamlara ne gibi tepkiler verdiklerini araştırırken genellikle anket ya da gözlem gibi klasik yöntemleri kullanmaktadırlar. Oysa nörobilim tekniklerinin tüketici davranışını anlamak üzere kullanıldığı nöropazarlama pazarlamacılar için yeni bir çığır açmıştır.
KAHRAMAN, Aysun, AYTEKİN, Pınar
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