Results 201 to 210 of about 11,200 (215)
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An Overview of Neuromarketing Research in Developing Countries: Prospects and Challenges
Proceedings of the 2nd International Conference on Computing Advancements, 2022Ananna Biswas +5 more
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METHODOLOGY FOR CONDUCTING OCULOGRAPHIC NEUROMARKETING RESEARCH
Herald of the Belgorod University of Cooperation, Economics and Law, 2023openaire +1 more source
Neuromarketing Research Practices: Attitudes, Ethics, and Behavioral Intentions
Ethics and Behavior, 2017Allan J Kimmel
exaly
Neuroscience Research Instruments Used in Neuromarketing
Proceedings of The 3rd World Conference on Management and Economics, 2022openaire +1 more source
Neuromarketing: Ethical Implications of its Use and Potential Misuse
Journal of Business Ethics, 2016Walter Sinnott-Armstrong +1 more
exaly
International Journal of Business Innovation and Research, 2015
Janaina de Moura Engracia Giraldi +1 more
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Janaina de Moura Engracia Giraldi +1 more
exaly
Neuromarketing in Market Research: Eye Tracking Application
2015The goal of this paper is to explore the benefits of neuromarketing, in general, and the eye tracking method, in particular, in market research, and to consider their ethical implications. In an example of a typical case study I will try to show how eye tracking can be deployed to analyse the unconscious visual perception of a TV commercial by the ...
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Ethical Challenges in Neuromarketing : A Research Agenda
Indian Journal of Marketing, 2019Jacob Alexander +2 more
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