Results 121 to 130 of about 7,154 (164)

The psychological toll of financial volatility: compulsive habits, gambling parallels, and social policy implications. [PDF]

Front Psychol
Dote-Pardo J, Quezada-Baier C, Espinosa-Jaramillo MT.   +2 more
europepmc   +1 more source

The Wes Anderson brand: New sincerity across media

, 2020
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Dimensions of News Media Brand Personality

Journalism & Mass Communication Quarterly, 2010
This study explores the structure of news media brand personality across multiple media outlets including television network news, newspapers, and news magazines. Through a series of exploratory and confirmatory factor analysis procedures with an initial set of 229 personality traits that were reduced to the final set of forty-eight items, we found ...
Jooyoung Kim, Tae Hyun Baek, Hugh J. Martin   +2 more
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News Media Branding in the 21st Century Media Business Environment

2023
The media industry has experienced significant transformation due to digitalization. The development of various technological platforms, mainly social media platforms, has created new habits in consuming media content and news and contributes to decreasing media brand associations and a corresponding decrease in news media brand equity.
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Managing the New Media: Tools for Brand Management in Social Media

2014
Web 2.0 and social media have changed the ways in which brands interact with consumers. As organizations attempt to join the conversations in the online world, brand managers need to measure their firm’s visibility in social media, just as they would with traditional media.
Adam J. Mills, Elsamari Botha, Colin Campbell   +2 more
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New media, branding and global sports sponsorship

International Journal of Sports Marketing and Sponsorship, 2008
New media has emerged as a significant dimension of branding and global sports sponsorship because it provides the capability to communicate with consumers worldwide via a multitude of digital platforms. This paper discusses the results of a systematic review of the development of global sports sponsorship and the importance of new media integration to
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Branding Practices in The New(Er) Media

Proceedings of the 8th International Conference on Social Media & Society - #SMSociety17, 2017
To date, there has been little empirical focus on how different online mediums affect the branding practices of retailers. In this working paper, I compare how specialty coffee retailers of different sizes use webpages and Twitter. I examine over 2800 unique images from 86 retailers using a quantitative content analysis that enumerates visual elements ...
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A New Customer Brand Engagement Framework in Social Media

2021
Brand researchers and practitioners acknowledge that brands have the power to create emotional relationships between customers and enterprises. Moreover, it is known that brands can sometimes reflect the strategic vision of a firm. The aim of this chapter is to capture the creation of an identity for a new brand and to create a framework to better ...
Amélia Maria Pinto da Cunha Brandão, André Filipe Rei Lopes, Paula Rodrigues   +2 more
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Building a Strong New Media Brand: The Case of TexAgs.com

Sport Marketing Quarterly, 2017
The purpose of this case study was to assess the behaviors and contributing factors that have allowed Tex-Ags com ( TexAgs ) to develop a strong new media brand An underlying premise of this inquiry is that this particular firm has established a strong brand with its targeted market This ...
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