Results 131 to 140 of about 7,154 (164)

Entertainment in News Media Brands: Development of a Structural Model in the USA and India that Leads to Positive Intention to Purchase Online News

In a fiercely competitive environment, branded news media websites strive for consumer brand engagement and revenue. Grounded in the Uses and Gratifications theory (U&G), this study highlights entertainment's pivotal role as a mediating factor, fostering positive brand effects and influencing the intention-to-purchase news content.
Riskos, Kyriakos, Hatzithomas, Leonidas, Dekoulou, Paraskevi, Fotiadis, Thomas   +3 more
openaire   +2 more sources

From Print Media to Electronic Media to New Media: The Impact of Media Transformation on Brand Communication

Lecture Notes in Education Psychology and Public Media
The continuous evolution of media—from print to electronic and now to new media—has significantly influenced how brands transmit information and interact with consumers. To achieve better communication outcomes, brands have actively adjusted their communication strategies in response to these media changes.
openaire   +1 more source

Brand Loyalty in The Context of Using Storytelling in New Media

2020
In today’s highly competitive market conditions, participating in new media is an obligation forbrands for the purpose of differentiation and popularity. In this regard, storytelling became an efficientmethod for content formation in new media marketing. The narration of contents allows brandsto secure a visible place in consumers’ minds.
KILIÇ TARAN, Betül, BABÜR TOSUN, Nurhan Zeynep   +1 more
openaire   +1 more source

Thoughts on the Branded Development of Libraries in the Context of New Media

Advances in Education, Humanities and Social Science Research
Under the background of new media, in the process of library development, branding is the inevitable choice. In the process of brand development, libraries must strictly follow the principles of harmonious system, sustainability, scientificity, personalization, emotion and benefit, and realize library brand construction according to the operating ...
openaire   +1 more source

The influence of entertainment, utility and pass time on consumer brand engagement for news media brands: a mediation model

Journal of Media Business Studies, 2022
Leonidas Hatzithomas, Kyriakos Riskos, George Tsourvakas   +2 more
exaly  

Non-journalistic competitors of news media brands on Google and YouTube: From solid competition to a liquid media market

Journal of Media Business Studies, 2021
Philipp Bachmann, Rafael Schwab, Isabelle Krebs   +2 more
exaly  

“In Flow”! Why Do Users Share Fake News about Environmentally Friendly Brands on Social Media?

International Journal of Environmental Research and Public Health, 2022
Daniel-Rareș Obada, Dan Cristian Dabija
exaly  

The Characteristics of Enterprise Brand Marketing in the New Media Era

Lecture Notes in Education Psychology and Public Media
With the advent of the new media era, new media technology has been gradually integrated into the marketing communication strategy, and for the brand marketing of enterprises, communication development has created new opportunities to expand the new development space.
openaire   +1 more source

Research on Brand Communication Strategies in the New Media Environment

Advances in Social Behavior Research
With the rapid development of new media technologies, especially the rise of short video platforms, brand communication strategies have undergone significant transformations. This study focuses on how short videos and the influencer ecosystem redefine the interaction between brands and consumers in the new media environment, and fundamentally affect ...
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Brand News: Rape & the Mass Media

Media Information Australia, 1994
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