Results 141 to 150 of about 7,154 (164)

The Influence of News Brand Cues and Story Content on Citizen Perceptions of News Bias

International Journal of Press/Politics, 2022
Maria Elizabeth Grabe, Minchul Kim
exaly  

New Media Sportscapes: Branding and the Internet

2009
openaire   +1 more source

Consumer response to fake news about brands on social media: the effects of self-efficacy, media trust, and persuasion knowledge on brand trust

Journal of Product and Brand Management, 2019
Yang Alice Cheng, Zifei Fay Chen
exaly  

Brand New China. Advertising, Media and Commercial Culture

International Journal of Advertising, 2009
Stephanie O’Donohoe, Christina Spurgeon   +1 more
openaire   +1 more source

City Branding and New Media

2015
openaire   +1 more source

Does the brand affect the quality perception of news articles? – An experimental study on news media brands in Switzerland

Journal of Media Business Studies, 2017
Isabelle Krebs
exaly  

Social Media- A New Instrument to Influence Brand Value

2011
With the rising power of Internet and especially social media which includes different communities, blogs, portals(1) , etc., nowadays brand value, - its creation and control, is not in the hands of the companies anymore, but is shifted to the consumers. One aim of this paper is to investigate and try to prove the existence of social media influence on
openaire   +1 more source

Assessing the consumer-based brand equity of news media firms: a new validated scale

Journal of Media Business Studies, 2018
Maria Victoria-Mas, Frederic Marimon, Ivan Lacasa-Mas   +2 more
exaly  

Managing new Media: Tools for Brand Management in Social Media

2012
openaire   +1 more source

The influence of trustworthiness on brand love for news media brands: a cross-cultural examination of the Netherlands and Brazil

Journal of Media Business Studies, 2022
exaly