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Trends in Glucagon-Like Peptide-1 Receptor Agonist Social Media Posts Using Artificial Intelligence. [PDF]

JACC Adv
Javaid A, Baviriseaty S, Javaid R, Zirikly A, Kukreja H, Kim CH, Blaha MJ, Blumenthal RS, Martin SS, Marvel FA.   +9 more
europepmc   +1 more source

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Assessing the consumer-based brand equity of news media firms: a new validated scale

Journal of Media Business Studies, 2018
This article provides a validated scale to measure one of the main competitive advantages of news media firms: consumer-based brand equity (CBBE). A survey of 1175 readers was undertaken.
Maria Victoria-Mas, Frederic Marimon, Ivan Lacasa-Mas   +2 more
exaly   +2 more sources

The effect of social media advertising on consumer-based brand equity and behavioral intension: A case of we chat news feed advertisements in China

2016 International Conference on Management Science and Engineering (ICMSE), 2016
With the popularity of social media, people increasingly spend a multitude of time using social media and regard it as a primary source of information and knowledge. Given the peculiarities of social media, marketers begin to seek revenue opportunities through delivering advertisements in the social platform.
Yuan-yuan Lai, Ji-fan Ren
exaly   +2 more sources

Influencing COBRAs: the effects of brand equity on the consumer’s propensity to engage with brand-related content on social media

Journal of Strategic Marketing, 2021
Halley M. Pontes, Bruno Schivinski
exaly  

The impact of social media marketing and brand credibility on higher education institutes’ brand equity in emerging countries

Journal of Marketing Communications, 2023
Dr. Charitha Harshani Perera, Long Thang Van Nguyen, Rajkishore Nayak   +2 more
exaly  

The Role of Trust in Understanding the Impact of Social Media Marketing on Brand Equity and Brand Loyalty

Journal of Relationship Marketing, 2020
Reham Shawky Ebrahim
exaly  

Impact of social media activity outcomes on brand equity

Journal of Product and Brand Management, 2020
Jeen-Su Lim
exaly  

The influence of social media on purchase intention: The mediating role of brand equity

Cogent Business and Management, 2021
Doctor Mohammed Majeed, Martin Owusu Ansah   +1 more
exaly  

The Impact of Social Media Activities on Brand Equity

Information (Switzerland), 2021
Shafig Al-Haddad, Ra'Ed Masa'deh
exaly