Results 211 to 213 of about 21,560,484 (213)
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Effects of the intensity of use of social media on brand equity: An empirical study in a tourist destination

European Journal of Management and Business Economics, 2018
Luisa Andreu, Rafael Currás-Pérez
exaly  

What’s a news media brand worth? Investigating the effect of cognitive brand representations on recipients’ quality assessment of news articles

Journalism
Sophie Bruns   +2 more
exaly  

Are social media replacing traditional media in terms of brand equity creation?

Management Research Review, 2012
exaly  
media brand attributes
media brand uniqueness
brand equity
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